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- how is competitive advantage different from competitive parity?How does the competitive landscape of an industry influence the business environment, and what strategies can companies employ to thrive in a competitive market?How can a company increase its market share, and what strategies are commonly employed to achieve this goal?"
- Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?How can a company adapt its business processes to changing market conditions and customer needs?What are the characteristics of an attractive industry? How would you identify that a target market is attractive for your proposed business?