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- What is a touchpoint?Services are essential to every B2B customer experience. Managing the customer experience lifecycle and providing solutions to customers become critical for success in B2B marketing. Outline how B2B companies achieve this. Explain BrieflyHow can CRM be applied in B2B (business-to-business) relationships, and what are the specific challenges in this context?
- Ways that can apply to innovate in attracting customer in buying your product once again.What is customer lifetime value (CLV) and why is it important for marketing growth?Use an e-commerce platform such as Tiki, Lazada, Shopee, etc. to help you choose a brand of digital camera. In what way does it help you form your evoked/consideration set? Is information overload a problem? Explain.