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Auto Ziz (AZ) is an Indonesian automotive manufacturer launched in December 2017. The launch of AZ was successful with sales of 5000 units of vehicles for the first month. The sales figure continues to raise, especially the availability of 50% sales tax exemption for the locally assembled vehicle to boost the demand of local brands. In the second quarter of 2019, the sales have fallen by 20% due to the launching of a new car model by the competitor and the drop continues because of COVID-19. Even though the sales have impacted AZ, this company believed new technology will remain the focus of the automotive industry. Therefore, AZ will continue to develop eco-cars that will generate return but also satisfy customer wants and help society to become a low carbon society.
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Based on the above, explain the macroenvironmental forces that influence AZ and support each with the relevant example.
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- Auto Ziz (AZ) is an Indonesian automotive manufacturer launched in December 2017. The launch of AZ was successful with sales of 5000 units of vehicles for the first month. The sales figure continues to raise, especially the availability of 50% sales tax exemption for the locally assembled vehicle to boost the demand of local brands. In the second quarter of 2019, the sales have fallen by 20% due to the launching of a new car model by the competitor and the drop continues because of COVID-19. Even though the sales have impacted AZ, this company believed new technology will remain the focus of the automotive industry. Therefore, AZ will continue to develop eco-cars that will generate return but also satisfy customer wants and help society to become a low carbon society. Question Describe the types of marketing management orientations. Based on above, identify the marketing management orientation likely practised by the AZ and support with a relevant explanation.Marketing effectiveness subject According to Spirit Manufacturing in Australia - IBIS world report Australia Revenue volatility The volatility and growth associated with spirit manufacturing means it falls into which of the following revenue volatility categories? а. Hazardous b. Stagnant C. Roller coaster d. Blue chipAnsoff matrix about new carbon fiber 3D printing bicycle company with Research and development new features ( introduced product in Europe & Asia pacific region during market simulation, in future will enter Latam-MEA region)
- Marketing effectiveness subject According to Spirit Manufacturing in Australia - IBIS world report Australia Revenue volatility The volatility and growth associated with spirit manufacturing means it falls into which of the following revenue volatility categories? a. Hazardous b. Stagnant c. Roller coaster d. Blue chipBlack is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Define the media strategy that you consider appropriate and the advertising formats you would use.
- Delta Air ConditionersThe Industrial Central Air conditioning (AC) market in India presents a fragmented scenario with more than 9 players from all over the world. Delta Air Conditioners of UK entered the market 8 years back with innovative high performance product range and quickly grew to be the 6th largest player. The central AC market has major application in Malls, theatres, hospitals and office complexes and the industry was growing at around 12% annually from 2010 to 2015. Performance of Delta Air Conditioners in Q1 of fy2016Though Industry grew by 15% but the sales of Delta AC dipped by 2% in this period, despite introducing 2 new products. The alarming figures of the quarter led Mr Bakshi, National Head Sales and Marketing asking each zonal Sales Head to identify reasons for this decline. At the Q1 Review Meeting held in end July, most Zonal Heads attributed it to customer dissatisfaction due to poor after sales service covering poor dealer workshop infrastructure, non…Q2. What is Product Positioning, also explain how we can identify the possible competitive advantage in ourproduct if we are selling "Detergent" in rural areas of Punjab, Pakistan.Pick n Pay posts 5% increase in sales - with strong growth in clothes, boozePick n Pay grew its sales by more than 5% over the past year, with its clothing division seeing 21% growth and the group’sliquor sales increasing by more than 57%. The latter is despite the loss of 66 liquor trading days due to alcohol sales bans.In the previous year, it lost more than 200 days.In a trading update for the year ended 27 February 2022, the retailer said its group sales grew by 5.2% to R97.9 billion. Thisis despite the impact of the civil unrest in July 2021, which cost the retailer around R1.8 billion. "[The] disruption as a resultof damage to and closure of stores in the civil unrest, combined with the loss of the liquor trade, was most evident in [thesecond quarter], with sales growth falling to -0.7% for the quarter."The group was disproportionately impacted by the civil unrest relative to the market, as its concentration in KwaZulu-Nataland Gauteng struck at the heartlands of the group’s high…
- Q3: What is the role of AMP(Accelerated mobile pages)to boost up your online business? (subject::e-commerce)QUESTIONS BELOW ARE RELATED TO PERUSAHAAN OTOMOBILE KEDUA SENDIRIAN BERHAD(PERODUA) MALAYSIAS LEADING CAR MANUFACTURE.ESTABLISHED IN 1992 AS A MANUFACTURER OF COMPACT CARS,THE COMPANY HAS SUCCESSFULLY DOMINATED THE DOMESTIC MARKET WITH KANCIL IN ITS EARLY YEARS FOLLOWED BY MYVI IN RECENT YEARS.FROM JANUARY TO AUGUST 2022,THE COMPANY SOLD 171,728 UNITS AS COMPARED TO ITS CLOSET RIVAL PROTON WITH 87,481 UNITS.PERODUA IS ALSO EXPORTING ITS CARS TO A FEW NEIGHBOURING COUNTRIES INCLUDING INDONESIA AND BRUNEI (A) USING ANY FOUR(4) ELEMENTS OF PESTLE OR PORTER'S FIVE FORCES,DISCUSS HOW THE EXTERNAL ENVIROMENT MAY SHAPE PERODUA'S MARKET FOR YHE NEXT TWO YERAS. (B) ANALYSE PERODUA'S INTERNAL ENVIROMENT AND ELEBORATE ON FOUR(4) OF ITS INTERNAL FACTORS.CLASSIFY THEM INTO MAJOR OR MINOR STRENGTH OR MAJOR OR MINOR WEAKNESSES.K and Q Beverages Ltd started off twenty years ago as a small dealer making non alcoholic beverages in Nairobi from just two products at the time, the firm has expanded in its product portfolio and now boasts of six products in various stages of the product life cycle, and a considerable share of the market share. Over that period, some of the products introduced did not survive and ended up failing soon after introduction, which has been very costly to the company. The company has realized that proper branding and packaging are key in product development and management. a. Discuss the branding and packaging issues that K and Q Beverages Ltd should focus on in order to remain competitive