Q: Describe how marketers can measure the success of a digital strategy.
A: Digital Marketing- Digital marketing refers to advertising delivered via digital channels such as…
Q: Name and describe the major ethical and legal issues that have developed in response to the…
A: Breaching data is a type of cyber-attack that is delicate, and confidential that is to be protected.…
Q: List the five steps of the target market selection process
A: The term target market selection process means how a marketer is deciding which market he needs to…
Q: Explain the role and significance of marketing channels and supply chains
A: A marketing channel is managed so that products receive adequate market exposure. Producers choose…
Q: The principle of IMC is that an organization’s marketing communications are more effective when they…
A: IMC is an acronym for Integrated Marketing Communications, which combines marketing communication…
Q: choose and create a drip campaign material
A: Drip marketing is sending a restricted number of emails to your audience on a predetermined schedule…
Q: Distinguish between exploratory and conclusive research
A: Marketing Research is a collective act of gathering market data and assessing the same to derive…
Q: construct a perceptual map, based on your understanding of the marketing subject
A: Ans. Introduction A perceptual map is an outline utilized by economic analysts and organizations to…
Q: How do search, experience, and credence qualities affect the way customers view and evaluate…
A: From a marketing point of view, service performance is specifically tough for users to assess with…
Q: discuss the three (3) elements of Brand Equity for practicing a dual-banking concept in order to…
A: Brand Equity - It is signified as the association of the brand with its customers, channel members,…
Q: How do the characteristics of digital marketing affect the promotion element of the marketing mix?
A: Digital marketing has grown in the previous years due to progress in technology. Companies can…
Q: What are the 10 necessary & relevant major items for the innovation pillar and justify each of the…
A: Innovation helps the humanity to move ahead. We become more efficient and get more free time in our…
Q: A QR code on TV as a Superbowl ad was very creative. Many people the ad but not the brand. This is…
A: Vampire creativity
Q: Why might business customers generally be considered more rational in their purchasing behavior than…
A: Business consumers are the customers who purchase the product to add value to it, They then resell…
Q: How do convenience products and shopping products differ? What are the distinguishing…
A: Product is most essential part of business as it is the component through which other marketing…
Q: A company calls itself reliable and competent in all of its advertising, but its equipment breaks…
A: Marketing help in preserving brand identity and product sales for achieving sustainability in…
Q: Under what conditions might a firm use multiple forecasting methods?
A: A set of methods and procedures for projecting business changes such as sales, expenses, profits,…
Q: How does international marketing differ from domestic marketing?
A: Significance of marketing: 1.Marketing aids in the increase of sales. Marketing is one technique to…
Q: Explain the importance of service quality and explain how to deliver exceptional service quality
A: In terms of service delivery, service quality refers to how well a company satisfies its customers'…
Q: what is an example of a latent demand
A: What is Latent Demand The term latent demand is refer to the situation in which a consumer never…
Q: Explore strategic issues in marketing channels, including leadership, cooperation, and conflict.
A: A marketing channel is a medium through which the marketing communication were reach from the…
Q: Models of communication help us understand the process of communication. Critically explain the…
A: Communication- It is the act of receiving, giving and sharing information, in other words writing,…
Q: How does Cutco add value to its products through the “Forever Guarantee”?
A: Cutco is an US based company that mainly to deals with the trading of knives. Later it started…
Q: How International trade is becoming important?
A: International trade deals with the distribution of economic resources between nations. This…
Q: Explore strategic issues in retailing
A: Retailing is the process in which, different products or services are sold to customers. It involves…
Q: If Walmart divides potential customers into those who prefer to shop online versus those who prefer…
A: Segmentation refers to assimilating the similar features in a particular market group and sharing…
Q: marketing
A: Talking about this question then, no case study is being mentioned in the case.
Q: How can marketers exploit the characteristics of the internet to improve the product element of…
A: Internet has provided a great platform for various companies and marketers to improve their…
Q: Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls,…
A: Chain stores
Q: Why do we need business plan?
A: Business plan is basically a document which is prepared in advance before executing the business…
Q: advertising, ______ is the measure of how many times the average person in the target market is…
A: Marketing is the process of attracting customers towards a particular product or service using a…
Q: what is the most important information in the article Accessible tourism and sustainability: A…
A: Tourism: It is connected to travelling and exploring distinct destinations worldwide. It includes…
Q: hat options do you have for keeping your social media accounts private?
A: What is the social media platform? Social media is a computer-based technology. In this technology,…
Q: personal and professional social media platform, Twitter has gained a lot of traction. There are…
A: Twitter is one of the most popular social media platforms which is used by common people and also by…
Q: Assume the role of a computer salesperson for the Can Do Computer Company selling to a small company…
A: In the given scenarion, this is a role of a computer salesperson for the Can Do Computer Company…
Q: Why would consumers question Uber’s pricing strategy?
A: Platform models are different and old pipeline models. Platform model used as technology to create…
Q: Analyze how the characteristics of services influence the development of marketing mixes for…
A: Marketing mixes of framework used by managers to take important decisions in marketing. Marketing…
Q: Please read below scenario in which a consumer explains how she made purchasing decision for a sofa.…
A: The hierarchy of effects is a theory that examines how advertising influences customers' purchase…
Q: How does Market Force leverage marketing research to help its clients?
A: Marketing Research is done by receiving useful information about the customers. The target market,…
Q: In E-Commerce what do you call products that is instantly consumed using license key or subscription…
A: Products include goods or services or a combination of both. It is the bundle of value that provides…
Q: Are there ethical risks associated with the implementation of Sseko’s strategy?
A: A marketing strategy can be stated as a plan premeditated and executed by a company to use its…
Q: Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the…
A: Promotion of a Product or Product's Promotion: It is any important way to run sales and rise revenue…
Q: Suppose you are are a marketing department head of a pharmaceutical company . Now you are assigned…
A: Whenever medicine is launched in the market it takes a lot of time and effort to become popular. The…
Q: In what ways does social class affect a person’s purchase decisions?
A: The atmosphere whereby one lives has an effect on one' client's behavior. Society, socioeconomic…
Q: a. What would cause a business person to make an unethical decision? b. What are the risks of doing…
A: An unethical decision refers to the action or intention to make a series of actions that may be…
Q: Create a prototype of a product or service that you want to market for future business.…
A: A prototype refers to a sample, model, or release of a product that has been created to test a…
Q: Prime XYZ created a new design of toothbrush with a slick smooth handle on whose brushes comes with…
A: The intellectual property rights help the company owners to protect their business from the…
Q: How would you define sustainable entrepreneurship? In what is the mindset if a sustainable…
A: Sustainable entrepreneurship is actually the implementation of property advancements engaged in the…
Q: Discuss how products are classified.
A: The organizing of such various kinds of items that customers purchase is referred to as product…
Q: The Industry 4.0 paradigm is based on four key design principles: interoperability, information…
A: Smart factory integrates types of machinery in a very production plant via the web platform to…
- Within the value chain "support functions are" the:
a.
support activities provided to other internal business functions
b.
coordination and assembly of resources to produce a product or deliver a service
c.
mechanisms by which companies deliver products or services
d.
support activities provided to the customer
Step by step
Solved in 2 steps
- 6. Which of the following refers to the system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer?A. Supply chain B. Value chain C. Business model D. PrototypeList and describe all the many ways that customer relationship management software reduces costs and makes a difference.Any company's main purpose is to benefit stakeholders and competitors. d. service 4. In a manufacturing company, the supply chain is a crucial value chain that does all of the following except: Finance and accounting, marketing and sales, inbound logistics, and customer service 5. Value-added business processes. Reengineering, process redesign, disruptive change d. Continuous improvement innovates by progressively improving.
- Value Chain PRIMARY ACTIVITIES : example: Inbound Logistics - a gathering of new materials thru a partnership with ranches. allocation of sources and warehouse, separate facilities of the working area and manufacturing. Operations- production Outbound Logistics Marketing and Sales After-sales Services SUPPORTING ACTIVITIES : Procurement Technological development Human resources management Infrastructure What are the possible supporting activities in those list?1. Identify FIVE (5) benefits of customer relationship management systems. 2. You have been hired by Pusat Jagaan Kanak-kanak Penyayang, whose management processes are all manual, paper-based processes. Evaluate the benefits of using a CRM system.Explain ,,,How does consistency in delivering products or services impact customer satisfaction?
- [The following information applies to the questions displayed below.] Harbortown Marine Products (HMP) manufactures and sells various fixtures for boat cabins. One fixture uses a specialized fitting that is not used in any other HMP product. The management of HMP has considered outsourcing the fitting for several years but has never identified a suitable supplier. HMP has collected the following data on the cost of the fitting: Materials Labor Manufacturing overhead Total Rivard Fittings, a local auto supplier, contacts HMP and tells them that because of the loss of one of Rivard's customers, there is enough capacity to produce up to 5,000 units of the fitting monthly. Rivard has offered to sell HMP any quantity (up to 5,000 units monthly) at a price of $20 per fitting. $ 6.40 4.80 14.40 $ 25.60 If Rivard supplies all of the 3,000 fittings currently produced by HMP, HMP will avoid all of the variable overhead associated with the fitting and one-third of the fixed overhead. Management…List and explain how customer relationship management software saves money and helps.1. A hotel tries to reduce the perishability of its services by selling last minute inventory at a highly discounted price. This technique presents threats to a company’s: A. Brand image B: Variability of services C: Relationships with suppliers D: Human resources turnover 2. Sometimes, hotel and airline companies upgrade guests to higher-end services. For such services, there are not a lot of word-of-mouth, reviews, or pictures available. For example, a hotel may upgrade a guest who paid for a regular room to a suite in order for the guest to experience an upscale product that the customer does not purchase often, but may purchase in the future. This situation, where a guest may experience an unfamiliar upscale service for the first time, is likely to result in a __________ in the __________ of services. A: increase, intangibility B: reduction, intangibility C: reduction, variability D: increase, variability 3. In hospitality and travel industries, customers and frontline…
- Match the following OSCM job titles with the appropriate duties and responsibilities.Plant manager A. Plans and coordinates staff activities such as new product development and new facility location.Supply chain manager B. Oversees the movement of goods throughout the supply chain.Project manager C. Oversees the workforce and resources required to produce the i rm’s products.Business process D. Negotiates contracts with vendors and coordinates improvement analyst the l ow of material inputs to the production process. Logistics manager E. Applies the…4. Differentiate between standardization and normalization. Support your answer bymentioning one example of each.33 The business function is defined as "planning, organization, execution, coordination and control activities in order to bring together the materials, machinery and human resources in the hands of the enterprise in a way that will ensure that a certain amount of goods or services are produced at the desired quality, at the desired time and at the lowest possible cost". which one? a) Production B) Financing NS) Human Resources D) Marketing TO) management