Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?
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