Write the introduction this topic.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Scenario: XYZ Pty Ltd is an Australian-based renewable energy company specialising in designing and installing solar panels for commercial and residential clients. The company has operated for ten years and has built a strong reputation in the Australian market for providing high-quality and cost-effective renewable energy solutions.

Intending to expand its business to new markets, XYZ Pty Ltd has identified the Dominican Republic as a potential target market due to its high solar radiation levels and growing demand for renewable energy.

To assess the feasibility of entering the Dominican market, the company is conducting extensive market research to identify potential challenges and opportunities. As a result, your group has been hired as consultants and will present a report addressing the following.

 

Write the introduction this topic.

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