You are a successful entrepreneur operating a local business for the last five years in your chosen industry. Since your business has grown over the years you have now decided to take your business overseas and are considering two options. The first is to enter another Asian country with your product/service and the other is to enter a country in Europe. As an initial fact-finding exercise, you have decided to carry out a detailed Environmental analysis for ONE of the two chosen countries. Based on your study prepare a short report on your findings. Based on the above scenario, you are requested to evaluate MACRO and MICRO environmental factors for ONE of the two chosen countries. i. Political, Technological and Legal factors ii.Economic policies (trade policies, foreign exchange controls, financial markets) iii. Social and Cultural factors (Values and beliefs that directly or indirectly have an impact on your product or service) iv.Competitive environment, v. and Ethical business practices that prevail in the market would need to be investigated
You are a successful entrepreneur operating a local business for the last five years in your chosen industry. Since your business has grown over the years you have now decided to take your business overseas and are considering two options. The first is to enter another Asian country with your product/service and the other is to enter a country in Europe. As an initial fact-finding exercise, you have decided to carry out a detailed Environmental analysis for ONE of the two chosen countries. Based on your study prepare a short report on your findings. Based on the above scenario, you are requested to evaluate MACRO and MICRO environmental factors for ONE of the two chosen countries.
i. Political, Technological and Legal factors
ii.Economic policies (trade policies, foreign exchange controls, financial markets)
iii. Social and Cultural factors (Values and beliefs that directly or indirectly have an impact on your product or service)
iv.Competitive environment,
v. and Ethical business practices that prevail in the market would need to be investigated
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