You are playing the role of the divisional manager of the new e-bike division of Fox Factory Holding Corporation. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified (note that these are fictitious assumptions): • Produce the new e-bike internally, • Outsource manufacturing to another manufacturer, and • License the design to an existing company for royalties on future sales. Summarize the company's financial performance, referencing key data points from the Balance Sheet and the Income Statement available in the Quarterly Results Links to an external site. Identify the highlights and areas of concern.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 1.4A
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You are playing the role of the divisional manager of the new e-bike division of Fox Factory Holding Corporation. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified (note that these are fictitious assumptions):

• Produce the new e-bike internally,

• Outsource manufacturing to another manufacturer, and

• License the design to an existing company for royalties on future sales. Summarize the company's financial performance, referencing key data points from the Balance Sheet and the Income Statement available in the Quarterly Results Links to an external site.

Identify the highlights and areas of concern.

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