You are the marketing manager of a cold drink company. The company has around 25 main distributors country wide who are the main business providers and very good paymasters i.e. they are giving advance payments for the goods purchased. Lately four of these distributors have complained of not receiving timely supplies in season and some delay in claims which they have made. Now these distributors have written a letter to the company that this is the fourth time that this has happened with them and they are not very happy with it and if this problem is not resolved then they have threatened to stop business with us. The company after a thorough investigation found out that the problem was with their own supply chain. Now as a marketing manager of the company you have to write a letter to four of these distributors assuring them of continuous support and not providing any delays in future supplies. Note: Inductive Approach has to be used in this letter.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 1.10A
icon
Related questions
icon
Concept explainers
Topic Video
Question

Project No. 1 Write A letter

You are the marketing manager of a cold drink company. The company has around 25 main distributors country wide who are the main business providers and very good paymasters i.e. they are giving advance payments for the goods purchased. Lately four of these distributors have complained of not receiving timely supplies in season and some delay in claims which they have made. Now these distributors have written a letter to the company that this is the fourth time that this has happened with them and they are not very happy with it and if this problem is not resolved then they have threatened to stop business with us. The company after a thorough investigation found out that the problem was with their own supply chain. Now as a marketing manager of the company you have to write a letter to four of these distributors assuring them of continuous support and not providing any delays in future supplies.
Note: Inductive Approach has to be used in this letter.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning