You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies; these ties make access to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why?
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You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies; these ties make access to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why?
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- describe the distribution challenges faced by companies expanding into emerging international markets such as China, Africa, and India. explain how one company can overcome these challenges.Hello. I want to know if i answered the question from my professor accordingly. what did i learn about international business marketing and explain international marketing channels and distribution networks and their purpose in a global marketplace. International marketing channels and distribution networks play a crucial role in connecting producers and consumers across different countries. These channels facilitate the movement of goods and services from the point of production to the point of consumption, ensuring that products reach the target efficiently. Meanwhile the channel of distribution gives clarity on where and how the customer will obtain the product or service. The distribution refers to the set of intermediaries and processes involved in moving a product or service from the manufacturer to the consumer. It also asks important questions such as where and how will the customers obtain the product or service. The purpose for international marketing channels is to…Why is it important to choose the right Distribution Channel(s)?
- You have the sole distributor for Lafuma products in Australia (you even got an agreement to prove it). Lately you noticed that someone is importing the same products in huge quantities from Hong Kong (where it is 40% cheaper) and selling them in Paddy’s, Parklea Market and other outlets (which are not your retailers) at a substantial discount. Assess the problems that this parallel import has on you. How would this parallel export problem affect Lafuma of France in terms of overall worldwide sales?You are the marketing manager for a product company and you are planning to distribute your product to consumers using retail channel partners. What factors go into establishing the functions that will be performed by your distribution partners, and consequently, will impact the level of commissions paid to the distribution partners?For an exchange to take place successfully, all the gaps in the marketing process should be successfully covered between production and consumption. Discuss any three gaps you believe to be most relevant in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the gaps.
- What will be the impact of choice of Distribution Channel(s) ?Are there other multinational retailers that are successfully managing their business risks and achieve success overseas? Please name ONE and point out the potential risks taken by them.Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets or your clients. a) In what situation does your outfit or company adopt multichannel distribution systems (hybrid marketing channels) and why? b) Discus the cost you incur using the services of the channel members. c) Analyze some of the issues facing channel members in their quest to be successful.
- For an exchange to take place successfully, all the gaps in the marketing process should be successfully covered between production and consumption. There are certain gaps that are most relevant in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the three gaps; the housing gap, the time gap and the info-gap.For an exchange to take place successfully, all the gaps in the marketing process should besuccessfully covered between production and consumption. Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the gaps.Discuss why you would recommend to X Company of your choice that wants to enter Pietermaritzburg - Kwazulu-Natal South African market, to use the Michael Porter’s Model.