You are to select any Product of your choice that is currently in the market. Your Project entails developing a Proposal for a 4-6 page double spacing Marketing Management Plan on a Product Launch. Kindly observe the Project format of the College. However, the headings should be as follows: i. Introduction/Background information on the Company. ii. Product Profile. iii. Target Market. iv. Marketing Objective. v. The Market (including Analysis) vi. Recommendation. vii Reference or Reference Page.
You are to select any Product of your choice that is currently in the market. Your Project entails developing a Proposal for a 4-6 page double spacing Marketing Management Plan on a Product Launch. Kindly observe the Project format of the College. However, the headings should be as follows: i. Introduction/Background information on the Company. ii. Product Profile. iii. Target Market. iv. Marketing Objective. v. The Market (including Analysis) vi. Recommendation. vii Reference or Reference Page.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are to select any Product of your choice that is currently in the market. Your Project entails developing a Proposal for a 4-6 page double spacing Marketing Management Plan on a Product Launch.
Kindly observe the Project format of the College.
However, the headings should be as follows:
i. Introduction/Background information on the Company.
ii. Product Profile.
iii. Target Market.
iv. Marketing Objective.
v. The Market (including Analysis)
vi. Recommendation.
vii Reference or Reference Page.
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