You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market. Merchandise management Merchandise planning and management (40% content) Buying - merchandise Planning – forecasting sales, merchandise assortments, inventory

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Established in 1957, Corica Pastries from Australia has consistently been delighting

customers with their world-famous apple strudels, continental and custom-made

cakes, and a choice of unique pastries.  We refuse to compromise on the quality and freshness of our ingredients, so all our customers can be sure of the most pleasurable eating experience time and again.

Our cake shop is located in the heart of Northbridge and we are trusted to supply our cakes and pastries to IGA supermarkets and coffee shops throughout Australia.

At Corica Pastries, we know what our customers enjoy as we listen to their sweet comments and suggestions to ensure every taste bud is satisfied.

 

You have been tasked by Corica Pastries, to setup a retail location anywhere in

Malaysia, to introduce their world famous apple strudels to the Malaysian market.

  1. Merchandise management
  2. Merchandise planning and management (40% content)
  3. Buying - merchandise
  4. Planning – forecasting sales, merchandise assortments,

inventory

PLEASE EXPLAIN WITH EXAMPLES AND NOT LESS THAN 500 WORDS. THANK YOU

THIS IS NOT A WRITTING ASSIGNMENT.

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