You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties. Please discuss the type of primary research you would conduct to determine how the company should proceed: 1. What type of research would you conduct and why this type? Please be specific. 2. Who would participate in this research? 3. What information would you seek to get from this research? 4. How could this information be used to help the company make decisions?

You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties. Please discuss the type of primary research you would conduct to determine how the company should proceed: 1. What type of research would you conduct and why this type? Please be specific. 2. Who would participate in this research? 3. What information would you seek to get from this research? 4. How could this information be used to help the company make decisions?

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 7DQ

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