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Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well What is Zack experiencing? peer persuasion coercive persuasion рееr pressure expert power IKEA's model of purchasing furniture that is flat packed and then assembling it yourself at home is a new and different way of doing things for consumers in many countries. According to this case, consumers in India are opposed to this do-it-yourself concept. As consumers in India reach a decision on furniture purchases, what type of perceived risks are these consumers facing when thinking about the do-it-yourself assembly? Select two perceived risks from Chapter 12 and explain each one. Now, give a specific example of how IKEA could reduce each perceived risk (4 marks)

Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well What is Zack experiencing? peer persuasion coercive persuasion рееr pressure expert power IKEA's model of purchasing furniture that is flat packed and then assembling it yourself at home is a new and different way of doing things for consumers in many countries. According to this case, consumers in India are opposed to this do-it-yourself concept. As consumers in India reach a decision on furniture purchases, what type of perceived risks are these consumers facing when thinking about the do-it-yourself assembly? Select two perceived risks from Chapter 12 and explain each one. Now, give a specific example of how IKEA could reduce each perceived risk (4 marks)

Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter12: More Realistic And Complex Pricing
Section: Chapter Questions
Problem 12.4IP
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Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well. What is Zack experiencing? peer persuasion coercive persuasion реег рressure expert power IKEA's model of purchasing furniture that is flat-packed and then assembling it yourself at home is a new and different way of doing things for consumers in many countries. According to this case, consumers in India are opposed to this do-it-yourself concept. As consumers in India reach a decision on furniture purchases, what type of perceived risks are these consumers facing when thinking about the do-it-yourself assembly? Select two perceived risks from Chapter 12 and explain each one. Now, give a specific example of how IKEA could reduce each perceived risk (4 marks)
Transcribed Image Text:Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well. What is Zack experiencing? peer persuasion coercive persuasion реег рressure expert power IKEA's model of purchasing furniture that is flat-packed and then assembling it yourself at home is a new and different way of doing things for consumers in many countries. According to this case, consumers in India are opposed to this do-it-yourself concept. As consumers in India reach a decision on furniture purchases, what type of perceived risks are these consumers facing when thinking about the do-it-yourself assembly? Select two perceived risks from Chapter 12 and explain each one. Now, give a specific example of how IKEA could reduce each perceived risk (4 marks)
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