Blue Ocean Strategy

STRATEGIC MANAGEMENT ASSIGNMENT # 5 BLUE OCEAN STRATEGY October 24, 2014 Case Study Question 1 Critically analyze the case. Solution 1 In this case study, the author has discussed different methods and strategies which global firms are adapting to achieve success and to grow exponentially in their relevant industries. This article has focused on two strategies, Red Ocean and Blue Ocean particularly. These strategies are used to define the environment a firm is operating in and to

Blue ocean strategy The maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled Blue Ocean Strategy that is written by W. Chan Kim and Renee Mauborgne. This situation influences the way a company evaluates its strategies and effectiveness regularly. Each company has a particular business culture, which is suitable only for the company in a specific industry. This condition may not be suitable when the industry changes

Therefore, W.Chan Kim and Renee Mauborgne whom are professors of strategic management they develop a blue ocean strategy as a new way of thinking to make this competition irrelevant and creating new market space. It is also demonstrates how the companies traditionally work in red ocean conditions where companies are fighting fiercely against each others to gain a share of the market. So what is Blue Ocean? W.Chan Kim and Renee Mauborgne

article “Blue Ocean Strategy” and Blue Ocean Strategy: From Theory to Practice challenges firms to distance themselves from the fierce competition in the marketplace by utilizing Blue Ocean Strategy versus the dominantly used Red Ocean Strategy. Both Blue and Red Oceans are distinctly different strategies, both logics are important to understand, and they both coexist. By understanding by the underlying logic of both strategies companies will be able to make decisions on what strategy they will

THE BLUE OCEAN STRATEGY The term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005). The authors present the idea of a business being able to operate in a league of its own, without intense competition. The company is able to set its own pace to create, sell and profit from unique products and services in high potential new markets. The blue ocean is taken

To shift from Red Ocean to blue ocean, emphasis must be made to the six principles/steps that leads to the formulation and execution of the blue ocean strategy. Chan and Maubourgne identified that the first step to create the blue ocean strategy is to reestablish the market limit to breach competition so that the blue ocean becomes apparent using the six-path framework. The challenge a company faces in order to succeed is spotting the opportunities. The six steps are: 1. Look for possible alternatives

RENEE MAUBORGNE BLUE OCEAN STRATEGY HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETIOION IRRELEVENT BOOK SUMMARY BACKGROUND Authors W. Chan Kim and Renee Mauborgne are both professors of strategy at INSEAD Business School, France, and are both Fellows of the World Economic Forum. They both have an established presence in the world of academics and business, so they can be considered an authority on strategic and business planning. First published in 2005, Blue Ocean Strategy introduced

logic of value innovation. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. According to Chan there are three analytical tools that may be used into the formulation and execution of the blue ocean strategy, tools that must possess the following characteristics

What is Blue Ocean Strategy? by Nattida Sae-Iw MBA Student What is Blue Ocean Strategy? Let’s start with the metaphors To understand the term of Blue Ocean, imagine a market universe composed of two sorts of oceans: Red Oceans and Blue Oceans. Red Oceans represent the existing market space which is known market. Companies in red oceans are competitive-base; they are fighting each other and aim to get a bigger market share

REPORT ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL, 2012 WORDS: 3,776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON, UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7