Bordeaux wine

Differences between Wine from Burgundy and that from Bordeaux These two types of wine come from France. Red wines are very popular in European countries. In the article “History of Red Wine”, Coffey discuss the history of Red Wine. In the early decades, European explorers travel around the World with their own wine because they really love red wine. Since then, the history of red wine infiltrates the history of many European countries. Today, red wines are worth in its healthiness and popularity

Bordeaux’s cru classe wines are sold on the Place de Bordeaux, a system of wine merchants (negociants) and brokers (courtiers) who work with chateaux to send their wines to market. The wines are also sold en primeur, whereby customers may purchase wines far in advance of their bottling and public release. This trade structure is largely the result of three interrelated historical phenomena: Bordeaux’s unique relationship, and robust trade, with England; the arrival of foreign merchants in the

BORDEAUX 89% of wine produced in Bordeaux is red (called "claret" in Britain), with sweet white wines (most notably Sauternes), dry whites, rosé and sparkling wines (Crémant de Bordeaux) collectively making up the remainder. Terminologies • Claret - is a name primarily used in British English for red Bordeaux wine. Claret derives from the French clairet, a now uncommon dark rosé, which was the most common wine exported from Bordeaux until the 18th • Sauternes - is a French sweet wine from

9 -5 0 7 -0 3 3 REV: AUGUST 16, 2007 JOHN DEIGHTON VINCENT DESSAIN LEYLA N D PI TT D A N I E L A B E Y E R SD O RF E R ANDERS SJÖMAN Marketing Château Margaux Were a wine to be drunk in paradise, it would be Château Margaux. — William Styron, Sophie’s Choice Brad watched as wine poured from a precarious height into his glass, generating turbulence but no splash. “I must try that,” he thought. A young management consultant, Brad was no stranger to expensive meals, but here he felt

dishes) Beef wellington, Cheese soufflé Commercial argumentation The most prestigious and luxury wine produced from Burgundy, France with the deep colored, full body, smooth and very complex red wine from the world famous Pinot Noir. The wine is made at the northern end of the Côte d’Or, with the rich of soil and perfect amount of sun, these factors render Chambertin to be named as “King of Wines”. It offers a strong and rigid structure with the hints of black berries fruits, and coffee beans,

The merchants are a major part of the distribution system for the Chateau Margaux’s wines. Besides the responsibility for the distribution of wine, the merchants also have other significant roles, for instance

for about €12 million. It located in Bordeaux region, which produces the most prestigious wine in France. The Bordeaux wine community was initially shocked to see it “fall in the hands of a Greek.” However, they gained confidence in Mentzelopoulos as they saw the complete overhaul of the vineyards with better drainage and new plantings. Château Margaux was part of the French elite of wines known as first growths, five specific wines from the Bordeaux region. Wine critic Robert Parker had recently described

his large wine collection. Bacchus flew there like a bee towards clover. An older lady had a bottle of Charmes-Chambertin in her hand marked $2 and kept picking it up and putting it down on the table. Bacchus is too much a gentleman to push over a little old lady, but how he prayed to the wine god to make the lady choose the THUNDERBIRD, over the CHAMBERTIN. That’s exactly what she did and Bacchus thankfully picked up the Chambertin. Bacchus saw another famous label at a commercial wine garage

Leisure Commodity: Imported High-End Red Wine We have chosen red wine, there are some reasons that we consider it as a leisure commodity. As all of us know, red wine is not a necessity, people can enjoy during their meals, teatime or happy hour. For those rich people, a high-end red wine can even represent their status and they enjoy to social with their family and friends with a bottle of red wine during free time. Red wine is becoming more and more popular in China nowadays, no matter in

CASE WRITE UP: “Château Margaux: Launching the third wine” Prepared by: Emilio Ramirez Zuñiga 000126489 Date: 8 September 2015 INTRODUCTION The Chateau Margaux estate was located on the left-bank of the Gironde estuary, in the heart of the Medoc Region. The estate reputation for great wine was established in the 16th century by the Lestonnac family. In 1997 Andre Mentzelopoulos, owner of a successful French supermarket chain, purchased Chateau Margaux for about $16 million, but Andre died in 1980