EasyGroup

easyInternetcafe’s Situation easyInternetcafe was launched in 1999 under the umbrella of the easyGroup. The mission of elc was to provide consumers with access to the Internet at the lowest cost. Despite the excellent support and recognition from the public, elc was experiencing adversity of keeping their business profitable after the Internet Investment bubble burst. The original concept of owning many of the large stand-alone cafes with 250-500 PC terminals at each café was not

Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness. The second one is by constructing a Growth-share Matrix

EasyCar is one of the companies under the easyGroup brand name created by Stelios Haji-Ioannou. It is the fastest growing car rental company in Europe because it offers value for money. This is achieved by simplifying the car, and passing on the benefits to the customer in the form of a lower price. This low cost car rental idea is not for every consumer. Since the market is segmented into business and leisure travelers easyCar tries to focus all of its efforts to the price sensitive leisure segment

Case study Easyjet 1-In the 1990, easyjet says that the internet is not important for her business, and they denounced that the internet as something “for nerds”, and swore that it wouldn’t do anything for his business In the 1998 the easyjet company as a low cost airline company were looking to undercut traditional carriers such as british airways, it need to create a lean operation to achieve this , the company decided to use a single sales channel that it was the phone but after the unexpected

Easycar.com: Strategic service system design. |Author: |Lawrence, John J.; Solis, Luis | |Article Type: |Case study | |Geographic Code: |4EUUK | |Date: |May 1, 2005 | |Words: |5794

Identification 3 Environmental and Root Cause Analysis 4 Alternatives and Options 6 UPS Global Logistics 6 Exel 6 Globalserve 6 Ingram Micro 7 Recommendations and Implementation 8 Monitor and Control 10 Executive Summary EasyInternetcafe was started by the easyGroup in the midst of the Internet boom in the United Kingdom. The mission of this company is to provide customers with access to the internet at the lowest possible cost. After the Internet Investment bubble burst, easyInternetcafe is experiencing a loss

ambitious objectives proposed for 2004 for the Easycar, could be achieved.  Introduction EasyCar, the UK-based car rental company, was founded with the mission to provide customers with reliable service at the lowest possible price. EasyCar is an EasyGroup member, whose founder, the Greek entrepreneur Stelios Haji-Iannou, firstly, founded low-cost air carrier EasyJet.com in 1995. EasyJet was one of the early low cost, no frills air carriers in the European market. As all companies of the group, has

Easycar.com: Strategic service system design. |Author: |Lawrence, John J.; Solis, Luis | |Article Type: |Case study | |Geographic Code: |4EUUK | |Date: |May 1, 2005 | |Words: |5794

Executive summary Stelios Haji-Ioannou opened the first easyinternetcafe on June 21st, 1999. During the internet boom between 199 and 2002, internet cafes were booming. Following the yield management model1 to this business brought in great profits. After the dotcom/internet bubble deflated, losses were continuing to mount. A change had to occur. The company’s CEO gave the managing director 9 months to start showing improvement. The only way to do this is by changing the operational structure

The Organizational Lifecycle of easyJet Few appreciated just how far we could and would go, back in 1995, when Stelios first had the idea to create a customer focused brand that would revolutionise the concept of stepping on an aircraft. -- easyJet History, 2012 Introduction Many larger organizations have already achieved a mature stage in their organizational lifecycles and some are even in decline as their business models fail to keep pace with changes in an increasingly globalized marketplace