Low-cost carrier

The idea to enter the world of the full cost carriers by low prices isn’t a new one. Already in 1977 Laker Airways founded the “Sky Train” between London and New York. Even if this service was never successful, more and more low cost carriers were founded during the progress of deregulation and the development of an own low cost strategy began. When we today have a look at the homepages of low cost carriers we cannot but state that nearly all of them are operating successful despite the issues of

Multimedia University BRM8014 Advanced Marketing Case Writing The Low Cost Carrier Model - Air Arabia Student Name: Abdelbaset Queiri Student ID: 1111800065 1. Introduction Amidst the global crisis in the airline industry, figures from the International Air Transport Association (IATA) report that actual passenger traffic worldwide has increased 5.9% from the previous year for the period Jan-Sep 2006. Alarmingly, the Middle East has shown the strongest

prices. The low-cost carriers (LCC) capacity share boosts significantly in Southeast Asian countries such as Indonesia, Thailand, Malaysia, Singapore and the Philippines from 3% in 2001 to over 50% in 2012 (CAPA, 2013).

air）将要进军中国市场，更是给中国的廉航市场注入了一针强心剂，预示着中国廉航时代的到来。本文主要就廉航成本管理，国外廉航成功经验，国内制约因素等几个主要方面来阐述引入国外廉价航空模式在中国市场的前景。 关键词：经济危机 廉价航空 成本控制 行业挤压 进入壁垒 Study on the Future of Low Cost Carrier in China Major: International Economics and Trade Student: JIANG Hongze Supervisor: YANG Yan Abstract: China 's aviation market was extremely low in 2009 because of the ravages of the global economic crisis, especially in civil aviation industry. Even the state-owned aviation enterprises was not

Southwest Airlines Case Study Southwest Airlines is the world’s leading low-cost carrier. This company is about providing the best, simple, and most efficient customer experience at the lowest fares in the industry. Southwest’s used their great customer service, their low pricing, and their unbeatable staff to create a new type of airline. Many different companies noticed that Southwest was taking off. They used a couple different strategies to accomplish this. One of the strategies Southwest used

Research was conducted to understand passengers’ views and attitudes towards Low-Cost Carriers and Full-Service airlines. The research was focused on a group of passengers with one crowd using a Low-Cost Carrier and the other using a Full-service airline. The airlines that will be used in the research are Aer Lingus and Ryanair running in a fully developed European market, and Malaysia Airlines and Air Asia currently functioning on a recent developing domestic market in Asia. After conducting the

Delta Air Lines (A): The Low-Cost Carrier Threat Problem: Delta Airlines didn’t have a comprehensive response to low-cost carriers across functions. Option: Delta should launch its own low-cost carrier. Problems: Nearly all major airlines had done this unsuccessfully, proved unsustainable over time, never had a high-cost carrier transformed into a low-cost carrier. Since deregulation (1978) the average return on investment below cost of capital for the 5 largest carriers. Due to 9/11 the demand

A Comparison of Low Cost and Legacy Carriers. Retrieved March 8, 2015, from http://www.kellogg.northwestern.edu/faculty/chopra/htm/research/Airline_RESEARCH,7sept06.pdf Darby, M. (2007, July 15). LIAT Responds to Questions on High Air Fares. Retrieved March 8, 2015, from http://www.liat.com/UserFiles/File/High_Fares.pdf High fuel cost, maintenance, manpower drive airfare cost up. (2012, December 10). Retrieved March 8, 2015, from http://curacaochronicle.com/aviation/high-fuel-cost-maintenance-manpower-drive-airfare-cost-up/

Southwest Airlines is the world’s largest low-cost carrier and has been in service 43 years. Southwest originated in Texas in 1971 and was to initially only serve Houston, Dallas, and San Antonio. In 1989 the airline had grown tremendously by exceeding the billion-dollar revenue mark. Southwest prides itself in differentiation by delivering exemplary customer service. The superior customer service is carried out by approximately 46,000 employees to over 100 million flyers annually. Southwest Airlines

Southwest Airlines (SWA) is the world’s largest ‘low-cost’ air carrier that is headquartered in Dallas, Texas, and operates more than 3,400 domestic flights on a daily basis. The company provides scheduled airline service to 42 states and Puerto Rico, carrying the most domestic passengers of an airline based in the United States [9]. Founded in 1967, and commencing operations in 1971, Southwest Airlines has always had a unique and breakthrough business model which has allowed the airline to maintain