LVMH

Bespala, Y., Dmitrieva, M., Jackson, S. and Reutoi, N. LVMH Word Count – 3,154 words. Index Topic Page No. Introduction 3 Marketing in a Contemporary Context 4 Understanding Consumer Behaviour 6 Market Research 8 Segmentation, Targeting & Positioning 10 The Marketing Mix 12 Conclusion 14 References 15 Appendix (Including Additional Readings) 18 Introduction “There are four main elements

A family-run group, LVMH strives to ensure the long-term development of each of its Houses in keeping with their identity, their heritage and their expertise. LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH, is a European multinational luxury goods conglomerate, headquartered in Paris, France. The company was formed by the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and Hennessy, the

Miguel Cellabos BUS270 Dr. Francis November 13th 2014 LVMH; The Prestigious Brand. Luxury brands are becoming more a more popular everyday. More people are spending more just os they can have the name brand look. Except, not many people really know what they are paying for. They don’t know where their two thousand dollar purse came from or who was the manager in charge of the person who designed the thousand dollar bottle of Champagne they just popped open on new years. Most people really don’t

timeless, modern, fast growing and highly profitable.”[iii] LVMH has positioned its brands strongly in the luxury segment offering more than 50 different brands under their five core competencies. LVMH has been successful through all of their various brands in their portfolio giving them each their independence and creativity. “LVMH is well known for leaving much operational and marketing freedom to the various brands it owns.”[iv] “LVMH has done an excellent job of brand positioning, says Ben Cavender

LMVH in China: building its empire of desire 1. Why is LVMH so successful in China? In my opinion LVMH is so successful in China first of all because their prices and glamorous prestige is reflected onto its customers and the Chinese luxury customers value being recognized as wealthy elites having a high social status. Secondly, ever since their opening LVMH had an exclusively unique heritage and craftsmanship, that made the brand so attractive for the customers. Another reason why the Chinese

1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH, which is originated from France, can benefit from some privileges of France: Country of Origin: ¡§Made in France¡¨ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best textiles

LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world's largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy

The "entrepreneur / designer" will need to look for a "godfather"the support from one of the big groups. As Muriel Zingraff, Harrods' director, observed, "We may have more patience with smaller brands if they are owned by a parent company, such as LVMH or the Gucci Group."(Sherwood 2001,

The "entrepreneur / designer" will need to look for a "godfather"the support from one of the big groups. As Muriel Zingraff, Harrods' director, observed, "We may have more patience with smaller brands if they are owned by a parent company, such as LVMH or the Gucci Group."(Sherwood 2001, p. 6) Additionally the

Internal analysis: Watches and Jowelry sector Among the most dynamic and performing brands on the market, the Houses in the Watches & Jewelry sector of LVMH operate in two segments: • High-quality watchmaking on the one hand and; • Jewelry and high jewelry on the other. The perpetual research of excellence, creativity and innovation guide the Houses in this area every day. The watchmaking side capitalizes on the complementary positioning of its Houses: TAG Heuer’s international stature, Hublot’s