PepsiCo

PepsiCo: Who Are They? Introduction Pepsi, Frito-Lay, Quaker, Tropicana, and Gatorade are all well-known brands, but did you know that they are all part of PepsiCo? A framework made up of an astonishing 360 combined years’ worth of production. “PepsiCo is one of the world’s leading food and beverage companies with over $63 billion in net revenue in 2015 and a global portfolio of diverse and beloved brands” (1). They are known for their strength in diversified product portfolio, dominance in their

America, Beverages) Sanjeev Chadha (Chief Executive Officer, Asia, Middle East and North Africa) (PepsiCo, 2015) System: PepsiCo underlines on conveying methodologies utilized by PepsiCo as a part of request to achieve the development year by year. The techniques utilized by PepsiCo are portrayed as takes after: PepsiCo persistently extends its snacks business in the worldwide locales. PepsiCo additionally guarantees that its worldwide drinks accomplish gainful development; accordingly, the

Executive summary Pepsi Co is engaged in manufacturing, marketing and distribution of food and beverages which includes carbonated, non carbonated drinks, snacks and grains. Its main competencies are its marketing and distribution network, it does not believe in competing with its competitors but rather defines its own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The company selects is own internal

summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business. Internal strength One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has a strong brand name in the world place and the company is well-known

Competition Strategy PepsiCo is rated the second biggest player in the global food and beverage industry (Ferguson, 2017). This rating means that they face stiff competition from rival companies like Coca-Cola and others in the industry. The strategy that PepsiCo has used over the years to stay competitive in the food and beverage industry is constructed from of two generic strategies cost leadership and broad differentiation (Ferguson, 2017). Utilization of this strategy has enabled PepsiCo to maintain

PepsiCo is widely known as one of the largest snack and beverage companies in the world. In 1965 Pepsi-Cola and Frito-Lay merged. Pepsi-Cola was a widely successful soft-drink company and Frito-Lay specialized in snack food. It was in 1898 when a pharmacist from New Bern, North Carolina, Caleb Bradham created the carbonated beverage called Pepsi-Cola. Frito-Lay was created in 1932 when a man named, Elmer Doolin from San Antonio, Texas started to manufacture corn chips; called “Fritos”. (Gamble) These

Financial Analysis PepsiCo Inc.’s top three publicly traded competitors are The Coca-Cola Company, the Mondelez International, and the Dr. Pepper Snapple Group. An analysis of the stocks on YCharts.com shows that the stock for PepsiCo Inc. sold for between $101.06 and $119.39 over the past year (“Pep-Stock Quote and Charts for PepsiCo,” n.d). In Comparison, stock prices for its biggest and most well-known competitor Coca-Cola were between $47.48 and $40.22 over the past year (“KO-Stock Quote and

attempt to combat this image PepsiCo under Nooyi’s guidance decided to turn their focus to more health conscious product options (Cooper, 2014). PepsiCo’s move to focus on more healthy products led to startling declines in their U.S. soft drink market share (Cooper, 2014). 3. Product dependence: PepsiCo products are only present in the food and beverage industry which could prove harmful in the long run (Bhasin, 2017). In order to become a true global leader PepsiCo needs to diversify their business

Company Overview PepsiCo, Inc. (PEP), whose corporate headquarters is located in Purchase, NY was incorporated in Delaware in 1919 and then reincorporated on November 13, 1986. It is a globally known food and beverage company. The current CEO is Indra K Nooyi. The company manufactures, markets, sells and distributes a variety of beverages and foods in more than 200 countries. These beverages and foods consist of carbonated and non-carbonated beverages, savory snacks, breakfast foods and much more

Introduction PepsiCo is a multinational beverage and food corporation with its headquarters in New York, United States. PepsiCo is one of the biggest corporations which have excelled in manufacturing, marketing and distribution of snack foods and beverages. The company came into being after the merger of Pepsi-Cola with Frito-Lay in 1965 and since then it has expanded its business by various acquisitions which includes Tropicana and Quaker Oats. Pepsi-Cola was established in late 1890s by a pharmacist