User-generated content

uncertainties they look for information on products and services online like consumer rating and reviews (Chevalier & Mayzlin, 2006). Information available on social media and blogs are generated by users and have persuasive tendencies. We will review various papers that look at informative and persuasive effect of user generated content on the customers. Word of mouth communication through online interactions has seen a rapid growth

User Generated Content Driven Platform User generated content is any content, such as blogs, discussion forums, tweets, podcasts, digital images, video, audio files and any other forms of media, created by the users of an online service or system. The purpose of this type of content is to drive conversation and create engagement. The website or service itself usually does not produce this content. For many years, people have shared information about different brands of objects. Previously people

Online user-generated content (UGC) is more appropriate and flexible for providing reviews when compared to the conventional guests satisfaction survey (GSS), which has for a long time been linked to a hotel’s performance. According to Duverger (2013), technological development and evolving consumer choices make the use of GSS labourous for both the hotels and the guests. In addition, the GSS participation levels are currently low as they are tiresome for the modern traveller. Duverger (2012 ) argues

How critical is User Generated Content for customer satisfaction in accommodation aggregator sites? 34.125 STUs max. Now 25111 + 1600 (2 charts) Introduction and problem formulation: The Internet has grown to be one of the most effective means for tourists to seek information in the planning process of their vacation. Tourists find themselves navigating through an immense amount of information that could be relevant for the planning, which can be experienced as being overwhelming for prospect

that was “focused on helping users find and enjoy the world’s premium, professionally produced content when where and how they want it”. The platform brought together professional content owners/providers, advertisers and content consumers/users in a platform mediated network. * Rather than choose to be a destination site or syndicate content, Hulu chose to be both by being an aggregator of online video. There were web sites that did

that were developed by scholars to describe shifts that were caused by the rise of Internet and which are relevant in order to understand the present topic will be discussed. In the following, the concept of the working consumer, prosumption, user-generated content, participatory culture and electronic word-of-mouth will be explained in accordance with the academic literature. As stated before, a change has taken place regarding the identity of the consumer. Many different scholars have recognised this

information production and sharing. However, over the past decade, the Internet has decentralized the process and promoted open-source software (OSS). OSS is software that is freely used, edited, and shared by anyone. As a result of OSS, users are able to generate content, also known as peer production. Peer production, according to Yochai Benkler (2006, p. 85), is a way of voluntarily donating meaningful, collaborative information from dynamic people. One modern example is Wikipedia—a free, online encyclopedia

There’s a new dilemma amongst social media professionals. Should you focus on increasing your following or maximizing your user generated content (UGC)? The answer isn’t simple. It all depends on your company’s marketing strategy. Different goals require different tactics. And sometimes your client will make the ultimate decision. However, if you’re leading the team, it’ important to understand this marketing puzzle. Let’s solve it together. More Fans? Marketing pros are always striving

target users. In her 2009 article, “Social Networking and Cloud Computing: Precarious Affordances for the ‘Prosumer’,” Jamie Skye Bianco argues that while YouTube’s Terms of Service addresses the users’ breach of copyright, it does not address the users’ intellectual rights; in fact, she states, “while users may own their videos, an interminable set of licensing agreements allow YouTube to continue to retain the content as it sees fit” (Bianco 307). In other words, YouTube controls its users’ information

A limitation of this project stems from the limited study on this subject. The internet is a relatively new mission field and the internet presents unique challenges with limited case studies to evaluate. As a result, this evangelistic tool is confronted with much reluctance and concern. First, some argue that evangelism should be a face to face encounter and not from the internet. Inviting folks into this new dimension of ministry is very challenging. Additionally, because the Silent Generation