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Assignment 5
Khushi Balar (kxb210017)
Jindal School of Management, The University of Texas at Dallas
ITSS 4352 : Web Analytics
Professor. Vatsal Maru
April 22, 2024
1.
What would you advise Jaffer regarding the performance of the new data science algorithm? Ans: Utilizing the method below, the completion rate, click-through rate, and conversion rate for
each model were determined based on the two-week result sets of Vungle's existing advertising
model vs the data science algorithm model.
Completion Rate = Completes/ Impressions
Click Through Rate = Clicks/Impressions
Conversion Rate = Installs/Impressions The calculated average of the completion rate, click-through rate, conversation rate, and eRPM
for both models is given in the below table.
Table 1: Average of both models
Test A
Test B
Average Comepletion rate
0.892712518
0.887846759
Avg Click through rate
0.050677423
0.049239625
Avg conversion rate
0.004027151
0.003538106
Avg eRPM
3.3471
3.459
The campaign aims to raise the eRPM and conversion rate. The average conversion rate, a
crucial metric for gauging the model's effectiveness, indicates that Test-A, the company's
current promotional approach, is doing marginally better when looking at the average table.
Test-A metrics for click-through rate and completion rate perform better than Test-B (data
science advertisement model). But when taking into account Test-B, it performs better than
Test-A in terms of daily average eRPM by $0.131 and $0.119.
Jaffer should run the campaign for a little while longer to see if both models' findings are
consistent, based on my analysis of the aforementioned model and the result set. Jaffer should also attempt to reroute more consumers to Test-B in order to comprehend the
increase in the eRPM and conversation rate, as we are now sending 1 out of every 16 clients
there. Redirecting more customers to Test-B could result in a greater discrepancy between
performance compared to Test-A.
Jaffer can make a decision based on the aforementioned recommendation for the data science model (Test-B), taking into account the difference in eRPM between the model and the current advertising model, as well as the cost of daily maintenance and updates.
It is wise to approve the data science model based on the cost of updating it every day, as well as the eRPM and conversation rate if the ROI is more significant. If not, it is best to stick with the current model and try to enhance it by utilizing machine learning techniques to update it using historical user input and data sets, which reduces the cost of updating the model every day.
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Related Questions
Problem 3-4 (Static)
An electrical contractor's records during the last five weeks indicate the number of job requests:
2 3
22 18
Week:
Requests:
1
20
4
21
Click here for the Excel Data File
Predict the number of requests for week 6 using each of these methods:
a. Naive.
5
22
Answer is complete but not entirely correct.
Number of
requests
24 X
requests
b. A four-period moving average. (Round your answer to 2 decimal places.).
Answer is complete but not entirely correct.
Number of
23.25
c. Exponential smoothing with a = 0.30. Use 20 for week 2 forecast. (Round your intermediate calculations and fina
mal nisenel
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Required information
Camp Rainbow offers overnight summer camp programs for children ages 10–14 every summer during June and
July. Each camp session is one week and can accommodate up to 200 children. The camp is not coed, so boys
attend during the odd-numbered weeks and girls attend during the even-numbered weeks. While at the camp,
participants make crafts, participate in various sports, help care for the camp's resident animals, have cookouts and
hayrides, and help assemble toys for local underprivileged children.
The camp provides all food as well as materials for all craft classes and the toys to be assembled. One cabin can
accommodate up to 10 children, and one camp counselor is assigned to each cabin. Three camp managers are on-
site regardless of the number of campers enrolled.
Following is the cost information for Camp Rainbow's operations last summer:
Number of
Cost to Run
Campers
172
Week
Camp
$13,810
9,350
11,360
14,380
14,000
12,440
10,180
8,440
112
3
148
4
184
5
174
152…
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Question 4 (1 point)
As buyers are increasingly facing information overload, salespeople should ensure information is streamlined and
personalized.
OTrue
OFalse
Question 5 (1 point)
Blogs, white papers, webinars, and presentations should be proyided to targeted customers.
OTrue
OFalse
Question 6 (1 point)
dal fne avaluating solution alternatives uses weighted averages.
arrow_forward
22 my.post.edu/CMCPort X Bb Content
← → C
X Bb Take Test: Chapter 6 X
•
post.blackboard.com/webapps/assessment/take/launch.jsp?course_assessment_id=_290684_1&course_id=_123680_1&content_id=8
Question Completion Status:
QUESTION 8
Probable cause is required for a police officer to conduct a stop and frisk.
O True
O False
QUESTION 7
A law enforcement officer needs reasonable suspicion or probable cause that a crime has taken place when using the "knock and talk" strategy.
O True
O False
QUESTION 9
Which Supreme Court case established the legal parameters of stop and frisk?
O Weeks v Ohio
O Mapp v Ohio
Terry v Ohio
O Carroll v. United States
BO'F
Clear
2
Click Save and Submit to save and submit. Click Save All Answers to save all answers.
HH
Q Search
Academic Writer - Ho X
5
Wordtune Editor
X
G
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Required information
Problem 9-2
[The following information applies to the questions displayed below.]
An air-conditioning repair department manager has compiled data on the primary reason for 41 service calls for the previous week, as shown in the table.
JobNumber
Problem/Customer Type
JobNumber
Problem/Customer Type
JobNumber
Problem/Customer Type
301
O/C
315
W/R
329
N/C
302
N/C
316
F/R
330
O/R
303
F/R
317
F/R
331
N/R
304
O/R
318
N/R
332
W/C
305
F/R
319
F/R
333
W/C
306
N/R
320
N/R
334
N/R
307
N/C
321
O/C
335
F/C
308
O/R
322
W/C
336
W/C
309
N/R
323
F/R
337
F/C
310
N/C
324
O/C
338
N/R
311
O/C
325
W/C
339
N/R
312
O/R
326
N/C
340
N/C
313
N/R
327
O/R
341
N/R
314
O/R
328
N/R
Key:
Problem type:
Customer type:
N
= Noisy
C
= Commercial customer
F
= Equipment failure
R
= Residential customer
W
= Runs warm
O
= Odor
Problem 9-2 Part a
a.
Using the data, prepare a check sheet for the problem…
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Question content area bottom
Part 1
A.
hybrid office.
B.
passive contact.
C.
active contact.
D.
front office.
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1. Identify the key problems and issues?
2. Proposed realistic solutions or changes (3 or more)
3. Recommend specific strategy for accomplishing the proposed solutions.
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Calculate:
a. Expected value of perfect information
b. Minimax regret value
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a. Determine how Sunblessed can maximize its profit.
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Required information
[The following information applies to the questions displayed below.]
The Air Force Museum Foundation has commissioned the purchase of 16 Four F Sixes, pre-World War II aircraft. They will
be built completely from scratch to the exact specifications used for the originals. As further authentication, the aircraft will
be made using the technology and manufacturing processes available when the originals were built. Each of the 16
airplanes will be flown to Air Force and aviation museums throughout the country for exhibition. Aviation enthusiasts can
also visit the production facility to see exactly how such aircraft were built in 1938.
Soren Industries wants to bid on the aircraft contract and asked for and received certain cost information about the Four F
Sixes from the Air Force. The information includes some of the old cost data from the builders of the original aircraft. The
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4. (Scenario Based Question) Your response to Dolly's Phone Call & "Hello love, my
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Monzo button app thing on my mobile telephone handset. I really need access to my
pension so I can go shopping for groceries. Gosh I really miss the days of visiting a
bank and speaking to a person and drawing out my money. (**anxious**) Please help
me, I have been trying for 30 mins and I can't open it up and the shops will be closing
soon. My grandson has set me up an email address on my new computer, which I
have written down - dollyparson45@gmail.co.uk Please help me!"
(Write your response to the customer as if you were a COp at Monzo who had just
picked up a call from Dolly, for example "Hi Dolly...")
See all of the information you need to write your answer to this question here
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Let
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X6 = the number of 6-cylinder connecting rods produced next week
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[The following information applies to the questions displayed below.]
Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has
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costs. A contribution format segmented income statement for the company's most recent year is given:
Office
Sales
Variable expenses
Contribution margin
Traceable fixed expenses
Total Company
$ 513,000
256,500
256, 500
143,640
Chicago
$ 171,000
51,300
119,700
88,920
$ 30,780
Minneapolis
$ 342,000
100.00%
50.00%
50.00%
28.00%
100.00%
30.00%
70.00%
52.00%
100.00%
205, 200
136,800
54,720
$ 82,080
60.00%
40.00%
16.00%
Office segment margin
112,860
22.00%
18.00%
24.00%
Common fixed expenses not traceable to
offices
71,820
14.00%
Net operating income
$ 41,040
8.00%
Required:
1-a. Compute the companywide break-even point in dollar sales.
1-b. Compute the…
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1. Tom Simpson, Director of the Chamber of Commerce for Exeter township is investigating the past ten years oftourist visits to the area. The following data has been gathered on number of tourists who signed into the localinformation center.
Year Number of tourists1 7002 2483 6334 4585 14106 15887 16298 13019 145510 1989
Tom is interested in implementing a forecasting system and is…
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Identify the Information System that would generate the type of report shown below.
DOEJOE INC.
STATEMENT OF OWNER'S EQUITY
FOR MONTH OF AUGUST 21, 2022
JOHN DOE, CAPITAL, AUGUST 31, 2022
INVESTMENT DURING THE PERIOD
NET INCOME FOR PERIOD
SUBTOTAL
WITHDRAWLS DURING THE PERIOD
NET LOSSES FOR PERIOD
JOHN DOE, CAPITAL, AUGUST 31, 2022
O a. Management Information System
O b. Decision support system
O c. Business Intelligence Dashboard
Od. Transaction processing system
4,000.00
1,000.00
2,000.00
$ 7,000.00
2,000.00
$5,000.00
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On November 30, 20A, ABC company received its bank statement. However, the closing balance of the account was unreadable. Attempts to contact the bank after hours did not secure the desired info.
The following data are available in preparing a bank reconciliation:
October 31 book balance 146,000
Note collected by bank 10,000
Interest earned in note 1,000
NSF check of customer 13,000
Bank service charge on NSF check 200
Other bank service charges 300
Outstanding checks 20,200
Deposit of October 31 placed in night depository 8,500
Check issued by LMN company charged to ABC company 2,000
What is the cash balanc per bank statement?
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Please use the proper methodology when solving, thank you.
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Ten weeks of data on the Commodity Futures Index are 7.36, 7.41, 7.56, 7.57, 7.61, 7.53, 7.53, 7.71, 7.63, and 7.56.
(a) Construct a time series plot.
1
2
3
4
What type of pattern exists in the data?
Week
5
The data appear to follow a horizontal pattern.
O The data appear to follow a cyclical pattern.
O The data appear to follow a trend pattern.
O The data appear to follow a seasonal pattern.
6
8.5-
8.3
8.1
7.9+
7
7.7
7.5-
8
7.3
7.1
6.9
6.7
6.5 +
01 23 4567 7 8 9 10 11
Week
9
8.5-
8.3-
10
8.1
7.9
7.7+
7.5-
7.3
7.1
6.9
6.7
6.5
0 1 2
Time Series
Value
7.36
7.41
7.56
(b) Use trial and error to find a value of the exponential smoothing coefficient a that results in a relatively small MSE. (Round
your answers to two decimal places.)
7.57
7.61
7.53
3 4
7.53
7.71
5 67 7 8 9 10 11
Week
7.63
7.56
a = 0.1
Forecast
α = 0.3
Forecast
J
C
O
Index
DIC
a = 0.8
Forecast
8.5
8.3-
8.1
7.9
7.7
7.5-
7.3
7.1
6.9
6.7
6.5
0
8.5 T
8.3-
8.1
7.9-
7.7-
7.5
7.3
7.1
6.9-
6.7-
6.5
1
2 3 4 5 678
Week
+
0 1 2 3 4
8 9…
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