Marketing Plan- Launching a New Product in a Competitive Market

Creative Homework/Short Project Imagine that you are building your own e-commerce site. Having a keen understanding of the importance of de- fining and putting in place a set of conversions and metrics in advance of launching the site, you have incorporated the definitions and develop- ment of specific conversions for tracking into the planning of the website. List which actions on the site would indicate a conversion for track- ing purposes and how they would align with the goals of your business. Because this is your web- site, feel free to assume the inclusion of any sorts of features or elements (conventional or uncon- ventional) that you believe would be valuable in terms of the website's look and feel that would enable better tracking and analysis of marketing performance.

Assignment 2: Business Plan Word limit: Between 2800 words Task: Pursuant to Assignment 1, where you had done a research of an online fashion business, your team is now required to prepare a comprehensive business plan to start a similar business. Your answer should cover the following aspects: No. Structure Word limit (a guide) 1 Registering your business 2 Industry Analysis, Competitor Analysis and Target Customer 3 Marketing Plan 4 Operations and Development Plan 800 5 Management Team 6 Exist Risks 7 Exit Strategy 8 Financial Plan 9 Conclusion

Assignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan            Marketing Strategy  This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents an analysis of the business environment and the factors affecting your company. It also covers relevant trends and potential crisis issues that your company may face in the coming year(s). An analysis of the marketing includes demographic factors, political factors, technological factors, economic factors and social factors. A SWOT analysis have to be included also

Assignment Guidelines for CW: Please select Coca Cola for Organizational Behaviour audit. Imagine that you were hired for this job. Structure Appropriate coversheet (as attached in your assessment section ) Title Page Contents Page Introduction (1000 words) In this section you must introduce your reader to Coca Cola for auditing, highlighting some of significant changes in external environment for businesses / a particular industry over the last 5 years and explaining why this company needs Organizational Behaviour audit. Discussion should be organised under appropriate headings (2500 words) You have to provide a detailed examination of 4 OB areas ideally from both mainstream (managerial / functionalist / employer) and critical (social science / human relations / employee) perspective applying relevant theories and concepts. Then briefly analyse the main OB problems identified and their impact on organisational climate and employee well-being in future if actions are not taken…

1. You are to prepare an annotated bibliography consisting of three (3) academic journal articles, at least one (1) book and one (1) reference of your choice about a topic within your area of specialization. 2. Your annotations must be between 150 and 200 words. 3. Use APA 7th edition format. 4. Do not forget to attach the three journal articles when you submit your AT1. Example: Assessment Task 1: Annotated Bibliography Author's last name, First name initial. Middle initial. (Year of publication). Title of the article. Title of the Journal in Italics, volume number (Issue number), pages used. DOI number Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. Text more text text. 150-200 words Author's last name, First name initial. Middle initial.…

Creative Homework/Short Project As a marketing professional, you have been asked to write a short piece for a local business newsletter about the state of marketing today. You think the best way to address this topic is to review how the marketing concept has evolved and to discuss the triple-bottomline orientation. Write the short article you will submit to the editor of the newsletter.

1. Define cost analysis using a course resource. 1. Describe two types of cost estimates that can be used in the Marketing Mailing project.

End-of-Chapter Application Case  Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?

TASKS TO BE COMPLETED 1. BUSINESS NAME 2. LOGO 3. TAGLINE 4. BRAND FASCINATION

Assignment 2. Write an essay (1 page A4) on the topic:   “Business Ethics and Commercial success what would you prefer?”

Writing Activity 2. E-Mail or Direct Mail Sales Message: Promoting Your Product or Service Identify a situation in your current job or a previous one in which a sales letter is or was needed. Write an appropriate sales message that promotes a product or service. Use actual names, information, and examples. If you have no work experience, imagine a business you would like to start: word processing, pet grooming, car detailing, tutoring, specialty knitting, balloon decorating, delivery service, child care, gardening, lawn care, or something else. Your Task. Write a sales letter or an online e- mail message selling your product or service to be distributed to your prospective customers. Be sure to tell them how to respond.

This assignment gives you the opportunity to evaluate and critically analyse aspects of marketing management. You are required to write a formal business report that covers the assessments tasks set out below. The performance and grading are according to BSBI's& CA's grading criteria. Assignment Tasks: You are required to produce an academic report, in line with the learning outcomes of this module. These are outlined above. It is therefore essential that you support your findings and proposals with research from the body of strategic marketing management literature. As this is a level seven assignment, you are expected to show evidence of extensive reading, beyond the basic module materials. Choose a company from the Hospitality or Tourism Industry and critically Analyze and Report on the case based on the questions in the next page:

Strategic Liberty University Human Resource Audit Write a 2,000-word (minimum word count excluding your references section) paper.Provide 3 distinct sections for both your paper.Section 1: profile of the Liberty University (e.g. corporate strategy, revenue base, financialperformance, employee base, ownership structure, product/service mix, competitiveposition, primary locations for operations, etc.).Section 2: analysis and assessment of the strategic and theological soundness of the HRpractices of the Liberty University (paying special attention to HR strategy, staffing,training and development, performance management, compensation, and labor relations).Section 3: posit 5–7 key recommendations for improving the strategic and theologicalsoundness of the HR practices of the Liberty University.

Question text Which is NOT considered as long-term plan? a. Rules b. Objectives c. Policy d. Strategy Clear my choice

Name of the company : Johnson & Johnson: Pharmaceuticals Product Group A detailed summary of the company that includes an overview, its sales structure, key products, and other relevant information Description of a business-to-business sales function that you could perform for this company, including a short draft list of possible products/services you could represent

1) briefly discuss the elements of a successful business plan presentation? 2) briefly discuss the elements of a process map

Q8 Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers? Select one: a. news release b. byliner c. position paper d. brochure

1. What are the meaning of these business reports; incident report, trip report and progress report? 2. What are the difference between Business Proposal and Executive Summary?

Introduces the topic of the report of global bike Group in an extremely engaging manner which arouses the reader's interest. Gives a detailed general background and indicates the overall "plan" of the paper.

What would be a job title for the job description. SUMMARY: Develops and implements the strategic online marketing plans. Stays abreast ofchanges in the online marketing environment to best serve the objectives of the company andadjusts plans accordingly. Responsible for overseeing other aspects of the e-commerce site suchas advertising and content components.Manage all site development and online information: 50%• Direct internet strategy and manage overall e-commerce site presence and effectiveness.• Develop plans for enhancing e-commerce site and present recommendations to marketingdirector and senior executives.• Support specific business objectives and enforce the company’s brand image online.• Design and set standards for the look-and-feel of the entire site.• Oversee all web development, testing/proofing, publishing, and archiving.• Negotiate online related contracts.• Act as point person for all e-commerce initiatives. Manage internet marketing team. Manage development and…

SWOT Analysis Give 3 of your personal Strengths and 3 Weaknesses that you think you have and explain how your strengths can give you Opportunities and how your weaknesses can be a Threat to your personal improvement. INSTRUCTIONS: -The explanation should NOT be more than 150 words. Answers should be written in English. : ●●●

From subject report writing skills: Q:  ‘Proposal’ is a form of technical writing. It is composed both in academic and business settings. What is the difference between the two?

Discussion Question I: Describe the four strategic postures associated with the strategic position and action evaluation. A minimum of 350 words. Be sure to include the word count and Grammarly Performance Score. Supported by one (1) peer-reviewed source is recommended

Please help we need the following the product is BANANA BREAD   INTRODUCTION I. Description of the Business II. Products being manufactured- discuss the characteristics of each product to be manufactured III. Process of making the product- discussion of each phase of the process to the finalization of the product to be delivered IV. Vision, Mission and Values of the business V. SWOT Analysis- there is a need to have a discussion of each element of the SWOT. Provide at least 5 entries per SWOT.

The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million. This plan is to be presented to the senior management team for approval. What are some goal and objectives of this plan?

Research title: The Impact of Logistics and Supply Chain Management on Business Performance. Explain the data collection method. In-Depth Interviews and Focus Group Discussions Give example Questionnaire to be developed and submitted and demographic questions Give examples of 15 questions    Explain the data analysis procedures.