A Global Brand Of The Fedex Corporation ( Fedex )

An important tool in marketing, to a successful product, is its company brand name. Today the impact on branding a product has greatly increased the interest of the researchers and the academics. A brand name of a product arouses emotion, memories and a close relationship with the customer. On the other hand, global branding has a greater impact on the customers throughout the world. When it comes to globalization, the growing and expanding of a business solely depends on the brand of the product.

FedEx Services was created in 2000 as a vehicle to merge Sales, Marketing, and Technology support for FedEx Express and FedEx Ground. This "manage collaboratively" effort was a well-devised method of creating efficiency and customer focus into the FedEx brand, while maintaining independent operating companies. Today, Services coordinates these functions and ecommerce activities for FedEx Freight as well.

FedEx is one of the most revered and trusted brands in the world of supply chain accommodations. The FedEx family of companies provides total shipping solutions and information accommodations to customers ecumenical. To the customer, the FedEx brand stands for a company that plenarily and plenarily, positively lives up to its promises. The rudimentary aim of the organization is to distribute a world class customer experience to their customers so that their adhesion grows and they are far less liable to jeopardize endeavoring another carrier. A world class experience transpires when caring, dedicated people secure/ascertain of they distribute quality and engender a sense of feeling of being thoroughly sure in the mind of the

FedEx is a logistical service company specialized in transportation, e-commerce and business services. The success of FedEx lies on an efficient information system. The business process is as follows:

It was established in 1973 and since has maintained its stance as one of the word top express delivery provider. Also, the organization structure of FedEx is flat. Flat organization structure allows the corporation to changes its structure because it is “multi-divisional” in nature (Hitt, Miller and Colella, 2005). FedEx orders direct authority to its subordinates in an impactful way. Each subsidiaries in FedEx operate exogenously thereby managing their network of service on their own without the influence of any other subordinates in the corporation. The population of the employees in the corporation which is 280,000 made the company to have a unique task culture (FedEx, n.d.). The task culture of the corporation is driven by the forces of demand and supply. The culture gives much priority to the customers and thereby they are known with an unprecedented customer-service organizational culture (McNeal,

Our company’s competitive advantage over both domestic and international is brand equity. Brand equity is the value of a products brand in the market, or the number of consumers that can identify the brand, especially consumers who can name the brand as top in its category. Good brand equity is most often the result of effective advertising and promotion. On the international scene many brands have global equity, meaning consumers around the world recognize them because of the exposure the brand has had in various media, such as television and movies, as well as through their presence

FedEx was first established in 1973 as a logistic company with the name Federal Express that be created by founder and first CEO Frederick W Smith. The Headquarters is in Memphis, Tennessee in the US. The company became well known for its fast and reliable delivery service around the world. On its first night of operation FedEx delivered 186 bundles to 25 urban locations in the US with only 389 employees and a 15 Dassault Falcon aircraft. In 1980 FedEx purchased a system for live updates on the packages. In this system, FedEx drivers share the current locations from the trucks to provide updates of the packages to the customers. This information was sent to a central computer of FedEx then the company improved the update system by introducing FedEx.com webpage. This webpage allowed the tracking data to be easily accessible. However, recently, FedEx uses Savvy bundle for packing and tracking the products across couriers. (Baldwin, 2016)

Federal Express officially began operations on April 17, 1973, with 389 team members. That night, 14 small aircraft took off from Memphis and delivered 186 packages to 25 U.S. cities from Rochester, New York, to Miami, Florida. Though the company did not show a profit until July 1975, it soon became the premier carrier of high-priority goods in the marketplace and set the standard for the express shipping industry it established FedEx has grown tremendously since its first night of operations in 1973. Now FedEx serves more than 220 countries and territories and continues to offer new products and services around the globe.

Fedex also known as Federal Express is an organization that offers transportation, web based business and business administrations with the assistance of a few organizations that are working together under one brand. The organization has four business portions, for example, FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services (FedEx Corporation, 2012). Mean while United Postal Services (UPS) is the world 's greatest package movement association and pioneer in giving overall stock system organization game plans. It is a pioneer in collaborations and makes a motivating force for customer through organizations, cut down costs and significantly movable stock system control and detectable quality (United Parcel Service,

The second package delivery company identified is FedEx. This company originated in 1971 as Federal Express Corp., a small delivery firm with a fleet of 14 small aircraft located in Memphis, Tennessee. This company quickly grew and in 1994 adopted "FedEx" as its primary brand. "Originally called FDX Corp., FedEx Corp. was formed in January 1998 with the acquisition of Caliber System Inc." (FedEx, 2005). From the first day a customer used overnight delivery, FedEx has been at the leading-edge of change.

The purpose of this paper is to review the current market conditions for FedEx. Like many organizations, FedEx is faced with different market conditions on a regular basis. Team A has reviewed some of the market conditions and addresses which ones will or will not change. The research that Team A compiled together are conditions such as market structure, impact of new companies, pricing, technology, productivity, price elasticity, competitors, and several more. After reviewing the market conditions, Team A will show how FedEx has managed to continue growing in today's

These are their daily volumes for those services. FedEx has many service areas. They service over 220 countries, territories and every single address in the U.S. FedEx tends to make more than 6 million package tracking requests daily. This is an outstanding number for a company dealing with packaging and locator with tracking numbers. Their express facility has 1,057 stations, and 10 air hubs. While their ground services has 32 hubs and over 500 pickup/delivery terminals. Freight has approximately 355 service centers and nearly 2,000 office locations. Despite all their services FedEx has a mission. Their mission is to produce outstanding financial returns for their shareowners. However, all customer requirements will be met while providing high value logistics, transportation and related business through operating companies. According to FedEx website, “FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers” (About FedEx). Safety is their number one concerns and first considerations in all operations. However, all their corporate activities will be conducted according to the highest ethical and professional standards. FedEx values their people, service, innovation, integrity, responsibility, and most of all loyalty. This company strategy consists of three levels; compete collectively, operate independently, and manage collectively. These strategies will help the company accomplish their goals. Standing, as

The main station is located in Memphis, Tennessee in the United States. The company started off by delivering couriers to some American cities, which was the first time for parcel delivery to take place at that time. As stated before, the industry’s goal is to fulfill the needs of customers, developing relations with different companies, and ensure a high investment for its shareholders. This is made possible through their six shared principles: people, service, innovation, integrity, responsibility and loyalty (FedEx). In order to satisfy its clients, FedEx has3 branches which provide customers with different services regulated on different demands; this include FedEx Corporation, FedEx Express, FedEx Kinko’s, FedEx Ground, FedEx Freight, and FedEx Services. It delivers more than 10.5 million shipments daily, covering more than 220 countries. Monthly, it has over 50 million visitors. In order to… it has 1250 express stations, 33 ground hubs, 370 freight service centers, and more than 1800 offices. The company also possessed 656 aircrafts and more than 100,000 motorized vehicles for express, ground, freight and expedited delivery service (FedEx). Through these aspects and values, Smith achieves to develop a company with a productive way in controlling time, space, and

FedEx was established on June 18, 1971, founded by Fredrick W. Smith, in Little Rock, AR. FedEx is a well known American corporation that brings courier global delivery service to its customers. Having such a wide range of portfolios, FedEx has been able to incorporate many different delivery systems for maximum customer satisfactory, with the help of e-commerce, and global delivery service it is no surprise that FedEx has consecutively been ranked amongst the most admired and trusted employers.

FedEx Corporation, situated in US, is one of the leading supply chain management solution providers in the world. With annual revenues as high as USD33 billion, the company offers incorporated business