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Analysis Of The Book ' Pablo Picasso 's ' Competitive Advantage Creating And Sustaining Superior Performance ' By Michael E. Essay

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Book Review One of the greatest artist Pablo Picasso once said, “Action is the foundational key to success”. Well, we all agree with this quote, but there are many variety of factors that also implies in aspect of life. In the field of business, one of the key elements that ultimately controls the destiny of an organization, is their competitive advantage in a particular industry. The competitive advantage is defined as “an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices”("Competitive Advantage | Business."). In order to deeper understand of competitive advantage in a firm, I chose to read the book “Competitive Advantage Creating And Sustaining Superior Performance” by Michael E. Porter. He is an economist, researcher, author and professor at Harvard Business School most of his career. His extensive researches and wrote many books about economic theory as well as strategy concepts that made him widely recognized in economics and field of business. Michael E. Porter believes that notion of the competition is often looked as too narrowly management of organizations. He introduces a new model that can change the way of competition analysis. Which is known as the Porter’s Five Forces model, and it mainly idea that the company competing with direct competitors, but also fight for profit with a broader extended set of competitors . It categorizes into

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