Case Analysis : Platform Envelopment

product/ service bundles to meet customer needs. How can they do this and how can

Introduction stage refers to a period at which new products are first introduced into market (Ibid). In this phase, the growth of sales tends to be slow because much time and money need to be invested to attract the resellers, to inform customers of new products, and to encourage the trial (Ibid). In other words, customer demand for new products should be aroused in the introduction stage. As Bhasin (2011) points out, marketers should induce customers to accept new products, thus inspiriting their desires for these products. As a result, the marketing target in introduction stage appears to maximize new products awareness and to stimulate customers to try out new products.

With this analysis, we will be familiar with the competitive forces that could significantly impact the success of this product. By analyzing these threats, we will be able to create more accurate planning strategies.

Robyn should start by getting more understanding about the product, afterward she must wrestle with the issue of what directional path the company should take and what changes in the company’s product-market-customer-technology focus would improve its current market position and future prospects. Deciding to commit the company to one path versus another pushes managers to draw some carefully reasoned conclusions about how to try to modify the company’s business makeup and the market position it should stake out. She must consider a number of direction-shaping factors where to head and why such a direction makes a good business sense.

Industries will look different with all of these forces. The strategy will change based on how these forces look for the organization and industry. These concepts can be applied across the board, and they help organizations from getting trapped into the latest trends and technology out there selling solutions. This matrix really helps to

6 – Products and consumer perceptions are variable, so changes in strategy may be required to better address customer needs, technological developments, new laws and regulations, and the overall product life-cycle. By monitoring external conditions and shifting product development accordingly, a company can better target its consumers and learn to react to their needs.

We are aware by now that planning and executing one strategy over a decade is not feasible in today's ever-changing market. In order to be competitive in the market, you must be flexible and move on opportunities that will give you a competitive edge against your competitors.

It would be challenging to come up with a business model that would meet their triple bottom line objectives, allow for scalability, and provide the ability to raise start-up capital. The factors that they need to take into consideration include: the market, the customer, and the competition.

The company can improve its profits by cutting down its overhead costs and administrative expenses.

Next disadvantage is that market pioneers will face market and technology uncertainties, which is a primary reason of failure for startups. Lastly, a shift in customer’s needs is required in order to create demand for the market pioneer’s new product or

The Depends threat of entry of new competitors depends on the high barriers and the extent of its power, Entrants New Have the desire to control on the market share, so should every organization to address these new competitors potential identified and deterred by placing barriers that prevent them from entering, the

The industry is a driven by speed; constant introduction of new products. The profitability of depends on operational efficiency and speed of new product launches. Large companies leverage economies of scale in purchasing raw materials, components, and manufacturing equipment whereas smaller companies can compete effectively by specializing in niche products or

Driver-Reengineer business process, CRM, SCM, reduce cycle time, centralize services, get recognized as a service company rather than manufacturing.

In this case, I can see that whatever the advantages are, companies should continue improving their skills and strategies to adapt the requirements from customers and market. Like new world wine player, the companies need to focus on research on marketing firstly, and then make distinct policy to various levels of consumers. At the same time, the new entrant has to own their unique way to

To capture the growing market companies need to change their business models and approach. We believe our approach is not only better for consumers, it will set help set the standard for the industry moving forward.