Case Study 3
1. Discuss the four components of corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company's social responsibility? What role does sustainability play?
The four components of corporate social responsibility are Economic responsibilities by being profitable to the company, Legal responsibilities by obeying the law or playing by the rule, Ethical responsibilities by being ethical in carrying business and Philanthropic responsibilities by being a good corporate citizen and also by improving the quality and standard of living of the community and society. Economic performance is important as the foundation of
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Because of all of the reported labor laws that the Gap factories violate, this is going to reflect on them for quite some time especially since the company has failed inspections as recent as 2005. Although the image may not be completely clean, the revenue this product has created for the Gap is unmatched, with the Product RED t-shirt being the best selling item in the company's thirty-five year history. From the company's point of view I believe the decision to join a partnership with Product RED was for a dual purpose; to spit-shine the company's image, and also improve the company's revenues and profits.
3. Describe the various types of technology that have contributed to the media coverage marketing efforts, and public discussion of the RED campaign
Firstly, (Product) RED promotes its product range with a cause-marketing campaign, in which,(product) RED ties the marketing of a brand, company, product or service directly, e.g. GAP, Armani, Apple iPhone, to a social cause ± HIV awareness and AIDS prevention. Most cause-marketing campaigns provide for a social cause by donating a proportion of sales to a specific body, for which in this case is Global Fund.
Moreover, (Product) RED uses the INTEGRATED MARKETING COMMUNICATIONS (IMC)technology for its marketing campaign. The IMC involves the utilization of all the elements of the marketing mix, which specifically includes
S.R is a 69-year old man who presents to the clinic because his “wife complains that his snoring is difficult to live with.”
1) Days cash on hand was 66.87 in 2012 and it dropped in 2013. This is better because they are potentially paying off debt and there is no need to just keep money sitting.
Firstly, I would like to explain what Corporate Social Responsibility is. “It is a company’s sense of responsibility towards the community and environment (both ecological and
Many of the marketing efforts have been through companies that licensed the RED brand and created products for the charity. Several companies were, Apple, which made a limited edition iPod Nano, Motorola, which made the Motorazr phone, Emporio Armani,
This type of research is very valuable. This type of research is the most accurate and best way to fully understand the virus. It may be time consuming but it is the best way to study the virus.
In today's multi-media world driven by computer and Internet technologies, communications has changed drastically. Today's communications landscape is a multitude of media and tools wherein messages can be communicated in real time, making message reception and sending occur almost simultaneously, within a period of seconds or even milliseconds. Thus, the communications landscape has become a dynamic realm wherein people from different parts of the world can communicate and share information instantaneously. It is in this context that integrated marketing communications thrives and flourishes in the fields of marketing studies and strategic planning today. Integrated marketing communications (IMC) is the synergistic combination of different media and communication tools, developing a marketing program that aims to reach target consumers most effectively and efficiently. It involves development of different marketing strategies such as advertising campaigns, public relations, and sales promotion, among many others.
1. Create and interpret Commonwealth’s statement of cash flows for 2013. What information does it provide regarding the HMO’s sources and uses of cash over the past year?
There are many parts of the nervous system that could be malfunctioning to cause a sense of dizziness or loss of balance. Within the role of sensory input, parts that could be causing dizziness or loss of balance include vision and touch.
In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion.
Case Study Nine details the specific events that occurred at ABC Nursing Home where two employees were fighting. The hospital administrator sent the employees home stating that they would be called in later to discuss possible disciplinary action. The Administrator finds, after consulting policies and procedures, that the employer states that fighting should be dealt with termination of the employment contract, and if the employee did not start the fight they can receive a suspension instead. In regards to the questions discusses in the case study the Administrator should handle the situation according to those guidelines.
1. Describe the difference between transactional and analytical information, and determine which of these types Spotlight used to identify its 10 tribes.
SES met with Matthew Moore at CM offices in Silver Spring, MD to coordinate CM vocational programs and services. SES asked Matthew had he returned to his job with the United Parcel Service since his recent hospitalization. Matthew replied that he would return to work with a physician’s note this coming Sunday. SES asked Matthew if he still wished to disclose to his employer his disability status to allow SES to facilitate a discussion on the need to decrease the amount of days on his current work schedule. Matthew stated he wanted to return to work and make an assessment of his workload first before asking SES to step in and speak with his management. SES asked Matthew his thoughts on his current position of employment. Matthew stated
divergent views of government regulations. One view is on the public benefit, the other is on
Responsible Business is known to cover a range of issues such as Corporate Social Responsibility (CSR), Sustainability, and Corporate Citizenship. Corporate Social Responsibility (CSR) is defined as “the obligations of business to pursue those policies, to make those decisions or to follow those lines of action which are desirable in terms of the objectives and values of our society” (Bowen, 1953), as quoted by (Smith, 2011). Bowen explains that CSR means businesses taking action towards doing things society wants and needs and accounting for the needs of the people.
The duty of social responsibility is fulfilled when the company provides selfless support to a community. The four elements of social responsibility are financial, legal, ethical, and philanthropic, in this order of priority.