Changing the Culture at British Airways
1. Problems you identified from the case
Macro: The first problem changing the culture at British Airways was the merger of the BOAC and BEA. In 1971, the Civil Aviation Act became law and the board was to control policy over British Airways but both BOAC and BEA remained autonomous, each with its own chairman, board, and chief executive. This caused a split within British Airways throughout the 1970s and in the mid-1980. The second problem BA faced was the threat of privatization. In 1984 the government passed legislation that made BA a public limited company. The third was productivity was bad compared to other leading foreign airlines. The fourth was poor service. Poor customer service
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Both companies had done its share of pioneering. BA needs to be reorganized to have shared desires. This resulted in a financial crises and downsizing of employees (Jick & Peiperl, 2011, p. 35).
3. Organizational Systems Affected
Structural: The Leadership indicated that BEA was concerned with building an airline infrastructure than it did in profit. This was reflection a de-centralized leadership style and BOAC was concerned with the jet airliner which was focusing on the task. The merger caused BA to be very controlled with a lot of rules and regulations. Privatization by the British government made BA a public limited company. (Jick & Peiperl, 2011, pp. 26, 34).
Psychosocial: Employees expressed their pleasure on being treated with respect. When the merger took place, both BEA and BOAC will have to be loyal to each other and unite. A greater challenge is to change the mindset of employees at all levels. The mindset is a shared way of thinking and behavior within in an organization. They are reflected in accepted behaviors and attitudes. The mindset becomes very powerful in gaining unity and focus within the organization. It provides a common focus and increases the intensity of the work being done (Jick & Peiperl, 2011, p. 39).
Technical: BA will have to cut cost and drive customer service. The technological innovation plays and important role. If everyone works together there would be a more
In this report based on our chosen company the British airways, we will cover the leisure provision related to the public, commercial and voluntary point aspects.
|organisation |customers and will increase the profits. The difference from the other two sectors is that customers are |
There might come situations like interpersonal conflict, work-family conflict, job – security, sexual harassment which may reduce which reduce work engagement under which a firm must adopt much programs and policies like job redesign, Family-friendly human resource policies, stress management programs, work-life balance programs which helps in building work engagement.
British Airways faced the worst crisis in its history in the late 1970’s early 1980’s.
The dispute between BA management and Cabin Crew from 2009 to 2011 caused extensive impact throughout the global condition. BA totally lost £150 million and the brand reputation had been affected seriously. It meant that BA has some problems about its change management. This academic report contains
obstacles, but also took advantage of opportunities for growth. In particular, the area of new technology has allowed the company to integrate and reorganize very effectively. In this way, customer brand loyalty has been fostered anew by adding value and by differentiating Boeing itself from its competition (particularly Airbus), as we shall see further on in the essay below.
There definitely was a crisis happening in that airline. They didn’t seem to have a cohesive culture and it seemed as if they continued down this path they would no longer have a business either. British Airways had this divide between BEA and BOAC.
The airline industry has seen drastic changes since September 11, 2001. The government ordered a complete shutdown for three days of not only all commercial aircraft but such carriers as domestic flights and emergency aircraft. For days after September 11th, all aircraft stayed on the ground. Even military aircraft had to receive special clearance to fly. In a ripple effect, the entire economy of the United States and the world was put on hold. The New York Stock Exchange shut its doors because of the attacks on the towers of the World Trade Center.
Prior to the marketing campaign touting BA as “The World’s Favorite Airline,” BA was often referred to as “bloody awful.” The company suffered from poor performance, inefficiencies, an older fleet, and substantial financial losses. Following passage of the Civil Aviation Act in 1971, BA assumed control of two state-run airlines, British European Airlines (BEA) and British Overseas Airways Corporation (BOAC), under the name British Airways. However, BEA and BOAC operated autonomously with separate boards, chairman, and chief executive officer that provided a challenge in making change. The level of
Life at “old” British Airways lacked a unifying corporate culture. The 1971 merger of British European Airways (BEA) and British Overseas Airways Corporation (BOAC), by the British Airways Board, only succeeded in putting an umbrella over two separate mature entities. The focus of the BEA had been to build a European airline infrastructure. BOAS was an innovator and pioneered the first jet passenger service. Neither company was concerned with cost or profit. British Airways was government run and according to Jick & Peiperl (2011) “success had less to do with net income and more to do with ‘flying the British flag” (p.26). This inefficient government structure was bogged down with
British Airways (BA) was formed in 1974 by the merger of the British Overseas Airways Corp (BOAC) and the British European Airways (BEA). BA’s integration did not come without problems. By the early 1980’s BA generated debs in excess of £500m, staff discontent and customer dissatisfaction were common denominators across the operational equation and in 1980 the airline topped a list of airlines to be avoided at all costs.
British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.
British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.
British Airways came into existence in 1935, when smaller privately owned UK airlines merged. Another change occurred when the Government nationalised British Airways and Imperial Airways to form BOAC - The British Overseas Airways Corporation.
2. Arrival time was earlier than what was stated on the ticket which was good.