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Cognitive Dissonance Theory Essay

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Cognitive Dissonance Theory

Leon Festinger shared his brilliance with the world when he, opposing all previous psychological behaviorist work, created the Cognitive Dissonance Theory. In his own words, he quickly sums up this quite complex theory: "If you change a person’s behavior, his thoughts and feelings will change to minimize the dissonance" (Groenveld, 1999, p.1). In order to decode this dense statement, we must first be aware that Festinger held to be true that humans have a deep abiding need in their psyche to be consistent in our attitudes and behaviors; we want to feel in agreement and unified in thought and action. Inner harmony sounds good to everyone, and so it was Festinger’s view that when we feel a disharmony, or …show more content…

"Hmmm, I am getting a good education, having fun, and it’s cheaper than most."

3. I can leave my college. "My value for interesting classes is more important than staying here."

The first two choices above involve the concept called selective exposure where I expose myself only to beliefs that make my behavior seem congruent; I avoid opposing thoughts in order to decrease dissonance. The third choice reaction to this inconsistency is halting the behavior and keeping my original attitude’s integrity. This is a result of post-decision dissonance, dissonance after-the-fact I decided I would attend. I looked at what I’d chosen and decided I did not like it enough to stay with it.

Festinger’s blanket statement of his theory still needs further explanation. When he says, "If you change a person’s behavior, his thoughts and feelings will change to minimize the dissonance" (Groenveld, 1999), he is referring to not only selective exposure and post-decision dissonance but also to minimal justification. Minimal justification predicts that if a person’s actions can be changed, with very little compensation, then the person, needing to eliminate the dissonance of behaving against her beliefs for something infinitesimal, will change her attitude about the situation. So, Festinger, through influential psychological experiments, has successfully proven that if a small incentive is offered for a behavior change, a significant attitudinal change is made whereas

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