Comparing Sainsbury's, John Lewis, The Post Office And Metro Bank

Ever wonder why the windows of stores are captivating that give you that desire to purchase their item? According to Malcolm Gladwell’s “The Science of Shopping,” individual named Paco Underhill studies the behavior of millions of American shoppers by looking at statistics and recorded footages inside the stores. Consumer researcher Paco helps increase the income of the retailers by providing a false sense of public space inside a shopping area by tracing the behavior of shoppers through the lens.

The purpose of this report is to critically analyse the financial ratio results of Morrison 2008 and 2009 as an equity analyst and compare it with like for like by using Tesco supermarket.

Marks and Spencer Group (M&S) is the premier retailer in clothing, foods and home ware within the United Kingdom. The company’s commitment to quality, value, service, innovation and trust is a key contributor to their success as a high street retailer in the UK. Their current core UK operations centre around three divisions, food, general merchandise (including clothing and home ware), and the financial services industry. Therefore Tesco plc is the prime UK retailer to analyse and compare growth, financial performance and the financial status of M&S Plc in line with other competitors within the same industry.

The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store. In general, there is a diverse mix of people shopping, from ethnicity to ages and group sizes. The night I choose to do my social observation the mall was much busier than I had anticipated. There was a Halloween event and an antique car show; both circumstances brought more individuals than usual into the shopping complex.

Features and benefits- the features and benefits of these services are that when you shop at sainsburys, due to the helpful and willing staff, it makes you want to shop their again because you feel your

Marshall Field’s designed a personal shopper assistance program called Tip to Toe shop (107). These assistances helped put together an entire outfit, with pieces collected throughout the store (107). Shoppers didn’t even have to be in the store to benefit from this program (107). One customer was so pleased with her shipped ensemble, that she invited her personal shopper to her husband’s inaugural ball (107). The staff would also help customers with a short budget, find good quality attire that was not couture (105). In result, shoppers benefitted largely from the staff at Marshall

We tend to find everything quicker this way and rarely miss anything. Each group usually takes about an hour to find everything that we need. The store is usually crowded so we don’t like to waste any time. When we have found everything we proceed to check out.

Two companies I believe have demonstrated their marketing ability using social media are Target and JC Penney. Both companies have struggled to keep up with the changing demands of consumers but have recently made impressive changes to encourage customer satisfaction. For example, Target has introduced new brands and JC Penney offers rewards points for shopping. Both stores offer a convenient app that allows users to find coupons for their purchases.

2. Stores use the information that they get from tracking shoppers is that, they use it to see behavior and the mood of the customer. Hoe many minutes they spend in a certain aisle. Also to see how long they look at merchandise before buying it. They also use the information to categorize by sex to see how they differ, by how long they in an aisle or looking at something.

Generally, shopping tours are boring. You playground in a big lot, come in through an automatic gate, go via an indirect route to the aisles up to a time that you find

John Lewis is a chain of upmarket department stores operating all over Great Britain, it’s owned by the John Lewis partnership which was founded in 1864, by John Lewis and headquarters in London and with annual revenue of 4.06 billion GBP, John Lewis department stores are doing very well at the moment, with sales figures rising strongly.

To make further comment we need to investigate further by looking at industry, competitors and economy. There may be other factors causing this ratio to decrease such as a general decline gross margin profit in retail sector affecting all companies, high inflation causing less demand, increasing competition etc. We should do further investigation to make further comment.

The purpose of this report is to compare and discuss the performance of Sainsbury and Morrison’s, check their performance as a food retailers and evaluate them on CORE framework analysis. The framework comprises four stages: context, overview, ratios and evaluation together with external and internal analysis which will help evaluate and compare two retail companies.

Sainsbury’s plc has been operating in the UK market since 1869. Annual report’09 suggests that the company is currently serving 18 million customers each week with strength of 150,000 staff. It floated itself in 1973 under London Stock Exchange in 1973 as the biggest floatation at the time.

The company checks on all stores every four-six months to ensure all quality standards. Each of the stores has a copy of the required qualifications that have to be prepared for these tests.