Essay on ECOM320 Assign2

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media has become essential as a marketing tool for CU's, which is why 74% of marketers are incorporating social media into their marketing budgets. The CMO Survey released in August 2014, indicates that “marketing budgets are expected to increase by 7.2% in the next year.” With 1.65 billion social accounts that are active globally, social media has become an effective

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Nowadays, social media hold a place alongside broadcast and print as a major, essential brand’s product and service channel for your businesses. As such, nowadays social media should be held to the same standards as those marketing channels that contribute a lot more to your bottom line

The three keys to successful marketing are identifying, targeting, and connecting with the right audience. In today’s technological world, having a presence on social media is essential to marketing success. According to studies, more than half of the population of the United States has a profile on at least one social networking site. Marketers who do not take advantage of social media are missing out on a crucial opportunity to connect with customers, and those who do are ahead of the curve.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

Forrester recommends that marketers use the lack of trust as an opportunity instead of just a legal or compliance issue. Trust could be a huge competitive advantage in today 's mobile market. Apple has made privacy a top priority on the iPhone. They have privacy settings and transparency that have given them a competitive advantage. They publicly share what Apple and iOS app makers can and cannot see, and provides reasons as to why they collect anonymous data. Some of the reasons may include improving Maps and Siri performance for iPhone and iPad customers. Forrester would recommend that like Apple, marketers should allow consumers some control with advanced privacy settings and be proactive and transparent by sending out notifications about data collection and the reasons for it. Forrester also advises to only collect as much data they absolutely need to perform a service that has been mutually agreed upon by the consumer (Kaneshige, 2015 ).

In a business, value that’s built from e-business can be increased by other stakeholders without involving customers (Email Marketing, 2015). This situations need to be measured when starting e-business projects in-order to influence upcoming initiatives. For corporation to generate customer value, corporations ought to focus on the needs of all customers including market sectors and businesses.

“Today, many web sites on the Internet can use "cookies" to keep track of passwords and usernames and track the sites a particular user visits“ (Cookiecentral.com). Cookies are used to track the browsing habits of the user. This is becoming a concern of many Internet users. These concerned people are beginning to think of cookies as an invasion of privacy. Because cookies track their Internet history, and companies with web sites can use these cookies to track what sites the user visits frequently. Then select specific ad banners to send them on the website they go to. Electronic Frontier Foundation’s program director, Stanton McCandlish points out, "The potential problem is that companies without a sense of ethics could be doing [the] same thing and selling addresses to offline marketers" (news.cnet.com).

One of three U.S. adults have canceled transactions because of privacy concerns and nearly half would cease shopping activities at a store that tracked their in-store behavior (Kaneshige, 2015).

Electronic commerce or ecommerce allow consumers to exchange goods and services. Most business or companies are using this service to reach their customers. Ecommerce have expanded rapidly over the past few years and it is still expanding widely. As we can see nowadays, lot of companies are investing more money on ecommerce to expand their business because they can see that the business can reach international market and make more profit [1][2].

E-commerce has become one of the most prevalent changes in the way we do business today. Businesses, before the creation of the web, were typically at a physical location where customers could come, browse, try-on, and purchase goods and services. Some of the disadvantages of this business model were: customers restricted by location, the need for larger amounts of inventory, larger retail space, and more employees to cover customer-service.