International Travel Agency Business Plan
Executive Summary
Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area. An opportunity for ATI 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
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ATI 's most important target customers, however, will be married couples, ages 25-35, with children and household incomes over $50,000.
The Woodville area, like much of the Pacific Northwest, has a large concentration of outdoor recreation enthusiasts. These health-conscious individuals, couples, and groups interested in popular adventure sports, such as skiing, kayaking, trekking, etc., are ATI 's primary customers. ATI 's target market is an exploitable niche, and ATI will provide a specialized and thus differentiated service.
ATI has established relationships with providers of travel-related products and services. Two major airlines have been selected as our primary ticket providers in part because they do not cap the agent 's profit on tickets. This allows us to capture the 10% margin on ticket sales that was for many years the industry standard. Market research has enabled us to identify and establish working relationships with service providers around the world. ATI has been able to identify opportunities to capture margins of up to 25% from certain parties. Sourcing will be continuously evaluated. ATI will take advantage of trade shows, travel industry publications, and other sources of industry-related information to monitor the quality of its offering.
ATI has a number of major competitors that the company will seek to acquire market share from. They are: • Rollins & Hayes; • Sundance Travel; • Global
This report will consider the appropriateness of the services offered in Jetstar for leisure travelers in its discussion, and will draw a conclusion on how certain concepts of these strategies can be utilized by managers at JS. Also, the interpretation of the different product strategies JS can implement. Lastly, the report will provide recommendations that could be implemented by JS for improvement to better understand the buyer’s characteristics.
The experience service is designed for couples who are going to celebrate wedding anniversaries or want to experience traditional Chinese weddings. Our principle in this service is just trying to make it simple. As a result, we provide many options which can perfectly suit there couples. For these options, there are escorting, entering into groom's house, three bows and joking the bridal chamber. They can choose only one option or choose as many options as they want.
PURPOSE/OBJECTIVE: The purpose of this executive summary is to outline the outsourcing / contracting process for Travel Magazine. This process will ultimately be used to determine which business processes at Travel Magazine will be outsourced and which will remain in-house. In addition, this summary will include various vendor selection considerations, such as evaluation criteria and performance measurements, for those processes that will be outsourced.
The average vacation brochure presents images of sandy beaches, luxury hotels, massages at spas and leisurely dinners. Traveler's recline in a world insulated from local cultures with rest and relaxation being their focus. On the other hand, adventure travel often entails adrenalin spiked, curiosity driven activities that test personal endurance with peaceful interludes embracing nature and learning about other cultures. Adventure travel often takes participants to foreign lands, but North America's residents can visit the Four Corners Region of the United States and discover cultural and athletic adventure travel at their fingertips. They need no passport to touch a sovereign nation's rich history.
At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
àAs a result, the number of user-oriented travel tools on airlines’ direct Web sites increased dramatically in just a few short years. Aggregator Web sites : Such as Expedia.com, Orbitz.com, and Priceline.com A pseudo-competitive position relative to the airlines' own direct Web sites but also offered services beyond flight purchase, including hotel and vacation packages. The airline paid a fee to the
target market. Their age is usually greater than 45, and they are married couples that own a
JetStream Aero Services (JAS) is a newly set up aerospace company dedicated to providing small aircraft modification, assembly and maintenance services in South East Asia. JAS will have its first maintenance plant at Seletar Airport (Singapore) and aimed to start operations by 2010. Singapore is chosen due to its strategic location and it is a major hub in aerospace maintenance, repair and overhaul (MRO) in Asia Pacific.
The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.
Within the category of services, it applies to different types of customers such as family, solo travellers and business travellers, the key focus of this report is on the upper-class service for business travellers and how it influences business travellers to purchase a flight package from them instead of using their competitors Jet airways, British Airways or Emirates. We can discover the decision-making process and how it operates but it’s important to understand the marketing strategy behind the company that makes it very successful and attracts more business travellers to fly with them.
OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and
Hotels are shifting from owning new properties and establishing them to managing the existing one’s which lead to merges.
EGL established in 1986 in Hong Kong by the number of those who are familiar with Japanese culture and tourism. The business in the early stage is mainly focus on serving the Hong Kong tour that travel in Japan. Those founders adhere to “honestly”, “Customer-oriented “and “improving the service continuously” as their aim in developing their business. They provide a unique staff training activities, leading to the heart of all employees providing quality personal service to customers. And they emphasis their product are value for money.
Cheap adventure holidays are best way of capturing government funds. Company directors want to capture the half of overall adventure market. If this idea success this bring much profit to company.