MKT 220 Module 3 Homework Assignment Essay

The range of competitors within the overall industry include chain and independent supermarkets (Krogers, Safeway, others); mass merchandisers and super centers (Wal-mart,Target); convenience stores; wholesale clubs (Sam’s); restaurants and fast food chains andnatural food stores (Whole Foods, Wild Oats

2) JC Penney's most immediate goal is to maintain its present customer base and to attract new clients. They can do so by introducing higher-scale brands to their stores in order to attract another category of customers, in other words, customers who are drawn to premium brands. Therefore, JC Penney's brand image will be enhanced; its reputation will be improved. Introducing premium products, and attracting customers who have higher purchasing power will bring in higher revenues to the company.

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

The company is opening an independent pet store and they want to market an all-natural pet food called, "Mother Natures' All-Organic Pet Food". They want to make sure they market the product to the best of their ability to maximize profits and deliver customers a product they can justify the expensive price. It delivers what they promise unlike a majority of the competitors. Most of them offer a semi-organic pet food, but even those contain harmful impurities in them. The food comes from ALL-NATURAL organic food that Mother Nature put here for us to utilize to the best of our ability, which

7-Eleven is known internationally for Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee beverages, and Café Select fresh brewed coffee. The stores have expanded their food service offerings with a proprietary line of deli items and baked goods, which are prepared and delivered fresh daily. 7-Eleven also offers convenient services based on each neighborhood's individual needs, including copiers, fax and automatic teller machines, long-distance phone cards and lottery tickets, where available.

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

7-Eleven Inc. is one of the leading chains in the convenience/ retail industry. 7-Eleven was founded in 1927 in Dallas, Texas. It is the world’s largest mover and expanded faster then any of the convenience store. It also has many stores with gas stations that are cheaper price then the competitors. (http://mbacase.blogspot.com) The name 7-Eleven was originated in 1946 because the stores were open from 7am to 11pm. 7-Eleven has changed vastly after they started offering customers service 24 hours and seven days a week. It has now become the one stop shop, where customers can get their products quickly. (http://franchise.7-eleven.com)

Compare your shopping experiences at retailers like Costco, Nordstrom, or Whole Foods with experiences you may have had at Walmart, Sears, or Kroger.

After standing in line for forty minutes at a supermarket, Americans finally get to pay for the food and leave. Unfortunately, the food is anything but fresh or healthy and has traveled very far to get to the final destination. Farmers Markets (FMs) are an old tradition that has barely survived this long due to the rise of the industrial farms and supermarkets. They provide the easiest way to get very fresh and healthy food, but prices can be very high at times. Even though food from a Farmers Market is more expensive, it provides an easy way to get fresh and healthy produce while helping the farmer and the community it represents.

At this specific time, the economy was coming out of Great Recession. JC Penney sales continued to decline like melted off ice cream falling off an ice cream cone. JCP’s should have stopped their bad marketing train years ago. Based off of personal experiences their merchandise was cheap, fall apart cheap up until the point where I repeatedly kicked myself for making such horrible purchases. I used to shop at JC Penney a lot, but the t-shirts didn’t survive washings; cheap China stuff people tend to shy away from.

Another important aspect is a limited selection of goods. Whereas Walmart or Target may have upwards of 150,000 items sold in their stores. Costco will have less than 4000. They also have their own private label which is only equal to 15% of what they carry in the stores, but it equals out to over 30% of their total sales currently. Another aspect of the product selection is that instead of buying many

Publix Super Markets is one of the largest and fastest growing employee-owned grocery companies in the United States. The company seeks to provide a broad range of quality and fresh products at reasonably affordable prices. They purposefully strive to avoid waste, offer great value, and act as good corporate citizens for the communities that they serve. The company also maintains manufacturing and distribution centers to supply its stores. Unless otherwise noted, the core information about the elements of Publix comes from their website, whose address is http://www.publix.com/Home.do.

Department store is a large retail establishment, which offers consumer goods in different categories. It makes dramatic appearance in the big cities and reshaped shopping habits of consumers. Each department specializes in one kind. Today in department stores there are different categories such as: clothing, furniture, toys, home applicants, cosmetics etc. Barney’s, Bloomingdales and Macy’s are the example of department stores.

JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel. Each channel serves the same type of customers and provides generally the same merchandise mix. JC Penney’s business is conducted through a single segment, but revenues are reported by product category. In addition to their product categories, the

The discount stores offer a variety of merchandise for the consumers, including items such as: electronics, hardware, jewelry and toys just to name a few. In 1988 the company opened their first supercenter. A supercenter offered all the merchandise that a discount store has, but also offered to the consumer a grocery store as well. Supercenters offer the consumer such merchandise as: bakery goods, fresh produce, deli foods and frozen foods as well. This became a very popular idea among consumers that they could go and pick up an item that is sold in the hardware department and also pick up a frozen pizza under the same roof. It eliminated the need to travel to various stores when one trip to a supercenter could provide the consumer with all the items needed.