Marketing Channels

Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

Firstly, the product orientation assumed by some business underlies the concept that as long as a product is of hight quality, it will sell. Little or no consideration is placed on convincing advertising or competitive pricing. Marketers of the Kirby cleaner have clearly adopted the product as well as the selling orientation approach, as the main emphasis during demonstration is to let the product sell itself with some assistance from the marketer.

The company sells its products through two separate channels of distribution. Each is treated as a

Direct marketing: Unilever Nigeria adopt Maleki, 2002 view of direct marketing by utilising there salesperson to satisfy existing prospect and going to long and short trip to find new prospects.

The company sells its products through two separate channels of distribution. Each is treated as a

Personal selling involves company sales representatives contacting potential customers through various channels with the aims of making a sale. The advantages of personal selling include the possibility to attract customer attention, application of interpersonal skills in order to mage the sale, and the potentials for forming and maintaining long-term customer relationships.

Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes

2. What are the advantages and disadvantages of selling cosmetic products through door-to-door selling, specialty stores, department store counters, and supermarket and hypermarket? How will the use of these channels vary with target market segments and brand strategies?

The Walt Disney Company and its subsidiaries forms one of the most diversified worldwide entertainment company in the world, with operations in five different areas:

As a direct seller Avon did not rely on classic advertising and marketing methods, but on door-to-door, word of mouth strategy through trained sales representatives. This has been the lifeblood of the company and over the years this has proven to be its distinct source of competitive advantage as well (Exhibit 8).

Today, people want numerous number of products at the near of their hands. But the traditional form of marketing is no more suitable for consumer groups. That’s why they want easier to achieve of their needed products in one single place.

Selling of the product will be done using two different methods. This will be through direct selling and retailing. The direct sell will be offered via the company website. Here customers will make their order and make payment online. To find their product, they will be directed to a particular retail shop in their area. Through retailing customers will find the product from retailers near them.

❖ Producer-consumer; simplest distribution channel for consumer goods and involves no middlemen. The producer may sell it from door to door or by mail

e. From where they buy the product and the amounts of the product sold in each channel of distribution?