Marketing Plan Project Computer Business Consulting Leiza L Martin GM 522 Marketing Keller Graduate School of Management Prof. Ken Ninomiya October 17, 2010 Marketing Plan Executive Summary Services Description, Situation Analysis Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring, training and documentation of systems and/or processes design, installation and maintenance of e-commerce functions for small business market. Computer Business Consulting also intends to evaluate the accomplishment of each customer and follow up to make changes to improve the …show more content…
* Small Businesses are companies that have between 1 and 99 employees under its organization. * Medium Businesses are companies that between 100 and 499 employees * Large businesses are companies that have 500 or more employees. Computer Business Consulting proposes two segment markets to begin the company: 1. Small business that has only one or two computers and that has littler knowledge of computer. 2. Small business that need training its employees in computer application. Computer Business Consulting believes in the concept of the concentration in small target to earn client confidence and fidelity and once it is established begin to expand in the other market areas. The major market trends faced by the organization are the rapid development of the technology. This trend gives the customer an uneasy sensation, so the customer will ask for the upgrade at the lower cost conceivable. Other trend is the cost of the internet, and the use of the computer by their employee for personal matters. The use of the computer for business is increasing by day. That is one reason of why Computer Business Consulting can enter in consulting market. In every moment there are more and more companies that use computer applications to improve and control its business. Competitors and Substitutes According with the web site Celinea Business Pages (Celinea web site), there are at least 142 companies
The management of a consulting project calls on a variety of skills. This is an actuality that has been stressed throughout the course lectures, seminars and cases as well as throughout the course literature. The fact that consultants must integrate their skills when conducting a consulting project is as clear-cut as it is evident.
Those who request these services would be less concerned about the process, caring only about the outcome. The assumption based on this initiative is that “the wisdom of crowds” will come up with optimised ideas for the challenges. Furthermore, clients who are considered as conservative will have a tendency to solve the business problems with internationally well-recognised business consulting companies as they can work collaboratively. They provide more systematic ways of solving problems and can work interactively with the companies as their group of employees will work for the company with well-trained and qualified human labours while it costs more. This may result a high level of client satisfaction rate. Furthermore, there is the likelihood that large sized
Mostly are large consulting firms (more than 30 employees) that offer consulting services to small and medium sized businesses. However, these large firms cannot cost effectively service this market due to high overhead and labour costs. Small and medium sized businesses usually cannot afford the high hourly fees charged by these firms. Business from this target market does not represent a significant portion of the revenues generated by these large firms which all specialize in new projects.
The Company by software solution how can this aspect of Modern marketing develop and improve own business process. In addition, they how can have a professional relationship via a software solution to simple way.
- Providing consultation services to business purchasers as well as showcasing products specifically designed for business applications.
However, at this stage, they need effective and cost-efficient marketing strategies and plans to survive and grow. They usually do not have big budgets, and are often less experienced in the modern ways of marketing. However, they spend a larger portion of their revenues (17.8%) on marketing (Moorman 2012). Being a start-up firm with low overheads, PMC can empathize with the challenges being faced by the smaller businesses, and provide tailor-made services at reasonable price. It can also connect at a personal level with the founders to understand their vision for the business. The consultancy market is highly competitive with both freelancers and big agencies targeting the SMBs. PMC will attempt to differentiate itself with customized professional services and innovative ideas which use appropriate data and market intelligence. The personalized approach will make the client get maximum attention from the best professionals in the firm.
This was just a definition on the basis of how many employees are present in the company. When looking at different countries and industries, the employees can range from 50 in Australia till 500 employees. Other factors that determine whether a business is small or not are net profits, assets or sales. There are many benefits of owning a small business but then again there are disadvantages as well. The business can be initiated with a small initial capital and can be advertised in any manner. The person is her or her own boss and there are no
Chesapeake IT Consultants (CIC) is an Information Technology consulting firm whose Headquarters is based in Baltimore, Maryland. Over the years the consulting firm has grown opening 2 satellite locations in Bethesda Maryland and Herndon Virginia. Chesapeake IT Consultants (CIC) is well known for its services providing outstanding consultancy services. To accomplish outstanding service CIC over 400 highly trained professional employees who offer consultancy services to its clients and future clients. While CIC gross over $80,000,000 annually it is very expensive to maintain a large number of employees. When the company knows it will win a contract it recruit employees for that contract therefore those employees are employed
Consulting covers an extremely broad range of topics, businesses, clients and fields. However, Bremmer has somewhat of a bias towards writing this article; he is a consultant trying to sell his services to others by making these “new rules” seem more complicated than they truly are.
This Industry Analysis is on Technology Consulting and Outsourcing Services. Focusing on companies providing Global IT consulting services in this industry. This report will provide industry financial projections, competitors market capitalization, market share, and challenges.
I aspire to become a Technology Consultant after completion of my graduate studies. I believe a Technology Consultant is someone who has sufficient knowledge in the technical field to understand the critical aspects of technology and has exceptional management skills to communicate clear goals across several teams. I feel at this stage of my life, my experiences of college and job role have made me ready to explore the collaborative effects of business and information technology. On one hand, having a background in Information Technology from VIT University helped me deepen my understanding on utilization of database systems, distributed systems and web technologies to develop efficient systems. While on the other hand, the role of Application
This business plan has been primarily prepared in order to find out the feasibility in the implementation of state-of-art computer technology and revolutionary computer product. The other plan like marketing plan, operational plan and financial plan are drawn keeping in mind real scenario of the business and current market.
Establishment that focuses on business consulting and Training deals with management consulting that helps the firm to improve on their performance. consultant professionals give ana analysis of the business while creating solutions that help firms achieve success. the firm focus on the consultants on personal development: decreasing the self-sabotage behavior, finding precision, decision making, and making all things be in control. In general, the outcome is to help the clients find answers within themselves.
To improve or to scrutinize the business process, the organization must publish the computer features which are built by the organization (Grant, R. M. (2008)). The geographical factor must be in mind before servicing the customer; hence proper training should be given to all the employees to handle their customers.