Mkt 421 Week 3 Assignment Of Marketing

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

new products and or a service. Marketers explore ways to distinguish themselves, in the eyes of

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

These are ideas to consider when marketing a product and shall be described in more detail below:-

Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.

* Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized

Throughout the course of Marketing 425, group 13 has decided to collect data according to our topic which was “success versus happiness.” Also, the product category was whether they have considered of using self-help book to get undepressed or get motivated in life.

Our company M320 developed an app facilitating sharing Textbooks and Notes based on the sharing economy. M320 app will allow students to share their textbooks and notes both virtually and shipping it to the person who orders it for the lesser cost. Our company goal is to minimize the cost of textbooks that each individual student has to spent. For example: The book originally cost $100, the person who wants the book will only have to pay 20% of the originally cost. Which in this case would be $20 plus shipping fees, which is much lower cost than the price of most book stores offer.

as the older brands already existing in the market and those that they are familiar with.

2. There are many ways to differentiate the product or service and many buyers perceive these differences as having value

I am going to explain the four types of consumer offerings and how they differ from one another. First, what is a consumer offering? A consumer offering can be a product (tangible good), an intangible service, or a combination of both, that is offered to the public (customers and potential customers) at a price. There are four general categories of consumer offerings, and they are, convenience offerings, shopping offerings, specialty offerings, and unsought offerings. These categories of offerings are not distinguished by the offering itself, but by the way that the consumer wants to purchase the offering. Therefore, an offering might fall into a different category for one

Offering choices to customers, gives the customer more belief that they have control of the level of service they will receive, and that, that level of service will be met. With a parcel shipping company, the higher the price the more the customer will expects to have their level of service achieved. In marketing, customers relate time/money and speed/quality; if a customer perceives that they are paying more for time or quality they

➢ Product differentiation - Products that are relatively the same will compete based on price. Brand identification can reduce rivalry.

Consumer goods are generally divided into subcategories according to the method by which they are