Music Cafe Business Plan

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

This paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives. The paper sets few recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term. The results were positive, which means that opening a coffee shop with library will probably be a good idea and will be a good business investment.

Before the opening of the Broadway Café, and during the first months of operation, it is essential to know one's own business. Word of mouth is certainly a powerful weapon of promotion, but also a well-organized campaign can bear fruit. For example, one can rely on the specialized agencies for the distribution of brochures, business cards, brochures, leaflets intrigued by the potential customers effectively communicating information to the Broadway Café, and especially it is distinctive and strong quality and taste. Not to forget the billboards and ad on local media (radio, print, television). The advertising is catered to achieve the target market successfully (Ambler, 2000).

This business proposal analysis uses Michaels Porter 's Five Forces Model to analysis "The Broadway Cafe" management strategy. This proposal clearly identifies the issue and the factors that are affecting in declining Broadway Cafés sales. In, nutshell this proposal reveals the road map the Café to achieve its significant goals of keeping the business running, increase profit and to bring the café into 21st century business.

The first store of coffee club is opened in Brisbane in 1989. The Coffee Club has become Australia’s largest home-grown cafe group with over 400 stores throughout 8 countries. The Coffee Club is well-known for its famous all day breakfast and serves as a relaxed meeting place for over 40 million customers. The coffee club always promise good food, great service and excellent coffee that will make smile on customers face. The first part I am going to explain is the role and relationship of different actors of the coffee club.

In the city of Des Moines, there are several small homegrown coffee shops that offer a unique experience. Java Joes, Zanzibar’s Coffee Adventure, Mars Café and Smokey Row, just to name a few have made contributions to the Des Moines coffee scene over the years. Whether it is being covered in local art like Zanzibar’s is. Offering live music performances and poetry readings from time to time like Mars and Java Joes. Or being the one stop shop and giving an oh-so-cozy atmosphere as Smokey Row does for Drake Students and community members alike, there is no one coffee shop that combines each of these experiences. This is, yet.

1.3 There are a lot of necessary service companies attached to the music industry and also management companies.

By incorporating appropriate and suitable music as a component of the stores atmospherics can enhance or inhibit customer’s mood, motivate them, place them in the right state of mind, create and reinforce the retail brand, create a positive or negative impression in the customer’s mind and potentially have the customer spread a good word of mouth to people they communicate with (Kulkarni, 2002). The acoustic design in AJ’s Fine Foods was observed based on two aspects, tempo and volume. Tempo and volume of the music playing in the background has the ability to influence customer behavior. The music choice is a soft, classical, happy melody that is not overbearing on customer’s ears. According to Brekemier et al. (2008), happy music that is liked

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

In doing so, Starbucks positioned itself to welcome music lovers who could grab a cup of coffee and burn songs onto CDs. (Industry Snapshot).

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.

In the premium foods and coffees industry, there are substitute products. According to Mary Coulter, the best way to evaluate this threat is to ask whether other industries can satisfy the customer need that this industry is satisfying (Coulter). Other beverage industries can satisfy the customer's need for a drink, and other food industries can satisfy the customer's need to eat. There are obviously good substitutes to Broadway products and the threat is high. This is why it is very important for Broadway Cafe, to innovate and differentiate. By providing free Wi-Fi in the Cafe and marketing signature food products from the famous old recipes of Grandfather, Broadway Cafe can create different image than its competitors.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.