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Pricing and Retail Strategy of Intuit

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Pricing and Retail Strategy of Intuit An organization’s pricing strategy will vary depending on multiple factors. An organization needs to understand their competition and market share, the distribution chain, and ultimate goal of customer retention. This paper will review the pricing strategies of Intuit.
Intuit
Intuit is a multinational corporation that provides products and services for both business and personal financial solutions. The Intuit name is well known throughout the Americas and continues to grow throughout the world, primarily due to their brand name products; such as TurboTax and QuickBooks, that are provided through multiple sources; direct from the manufacturer, resold by independent distributors or accountant, and in …show more content…

Intuit provides in-product add-ons for additional costs for all potential needs or concerns a consumer may have. Multidimensional pricing may encourage consumer to purchase add-on services and net higher company revenue as the evaluation of final value-to-cost can be skewed when multiple factors are introduced (Herrmann, & Wricke, 1998).
QuickBooks
Intuit’s QuickBooks product line is a staple of American small business finance and continues to expand; worldwide via QuickBooks Online, accountant channels with QuickBooks Accountant’s edition, and into the payment market with QuickBooks Point of Sale and Merchant Servicing. The QuickBooks product line is sold from many channels; direct from Intuit, major retailers, discount retailers like Sam’s Club and Costco, independent resellers, and QuickBooks “ProAdvisor” certified accountants. With such a diverse product depth, varied market segmentations, and multichannel distribution chain, a pricing strategy can be more difficult but rewarding in reaching and retaining more customers (Sotgiu, & Ancarani, 2004). QuickBooks. Intuit utilizes a value-based pricing strategy with discounts for direct sales of the QuickBooks accounting software product line. Similar to the TurboTax lineup, QuickBooks has increased pricing for increased complexity of business needs and add-on features available at the time of purchase or later.

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