Pricing and Retail Strategy of Intuit An organization’s pricing strategy will vary depending on multiple factors. An organization needs to understand their competition and market share, the distribution chain, and ultimate goal of customer retention. This paper will review the pricing strategies of Intuit.
Intuit
Intuit is a multinational corporation that provides products and services for both business and personal financial solutions. The Intuit name is well known throughout the Americas and continues to grow throughout the world, primarily due to their brand name products; such as TurboTax and QuickBooks, that are provided through multiple sources; direct from the manufacturer, resold by independent distributors or accountant, and in
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Intuit provides in-product add-ons for additional costs for all potential needs or concerns a consumer may have. Multidimensional pricing may encourage consumer to purchase add-on services and net higher company revenue as the evaluation of final value-to-cost can be skewed when multiple factors are introduced (Herrmann, & Wricke, 1998).
QuickBooks
Intuit’s QuickBooks product line is a staple of American small business finance and continues to expand; worldwide via QuickBooks Online, accountant channels with QuickBooks Accountant’s edition, and into the payment market with QuickBooks Point of Sale and Merchant Servicing. The QuickBooks product line is sold from many channels; direct from Intuit, major retailers, discount retailers like Sam’s Club and Costco, independent resellers, and QuickBooks “ProAdvisor” certified accountants. With such a diverse product depth, varied market segmentations, and multichannel distribution chain, a pricing strategy can be more difficult but rewarding in reaching and retaining more customers (Sotgiu, & Ancarani, 2004). QuickBooks. Intuit utilizes a value-based pricing strategy with discounts for direct sales of the QuickBooks accounting software product line. Similar to the TurboTax lineup, QuickBooks has increased pricing for increased complexity of business needs and add-on features available at the time of purchase or later.
The company must factor in that each of their customers has lifetime value, a greater value than a small gain made on first sales. With competition in their sector, more penetration pricing would be appropriate. The penetrating pricing strategy would only make sense to retain customers; the pricing strategy must realize lifetime value, (University of Phoenix, 2011).
Intuit, Inc. is a provider of small business, tax preparation and personal finance software products and Web-based services that simplify complex financial tasks for consumers, small businesses and accounting professionals. The Company's
In order to ensure responsible accounting practices Peyton Approved will be investing in QuickBooks Pro; this accounting software will allow us to make sure all the steps are being followed correctly. We have also hired Fusion Group; Fusion Group is an accounting firm that specializes in new business owners to help with the accounting process. As a company we are also taking classes to get a better understanding of accounting, getting an understanding of why the accounting cycle is important, what the numbers mean for the company, whether or not we are in debt, we owe money, but also being able to get a true sense of the monthly profit (Scheid, J., (2011).
Preferred Consulting will install QuickBooks 2015 Pro software on your computer’s hard drive. Next, we will setup Cutting Edge as a sole proprietor organization that is engaged in service and product sales, so the software knows how to account for all the transactions and taxes your company may incur during the year. Then we will enter your customers, vendors, supplies, and inventory that your business uses to conduct daily operations. Every transaction your business performs will be entered using the appropriate section of QuickBooks Pro 2015, and the amounts are automatically distributed to the selected chart of accounts. The chart of accounts records every transaction that is entered and keeps running totals of revenues, expenses, equity, liabilities and inventory.
Pricing is a pertinent issue in procurement and acquisition in organizations. Consumers buying the commodities of an entity should get clarity on pricing related issues. There is uncertainty in Pro
There is also a difference in how the software is offered to its consumers. While QuickBooks has both a desktop and online version,
FreshBooks is a business accounting software based on high performance web that is suitable for many types of small business owners. Although Freshbooks reporting capabilities are very limited compared to desktop applications like QuickBooks or even FirstEdge very basic MYOB, it is FreshBooks offers should be more than enough for most users. But take note, if inventory management is a big part of your business, FreshBooks will not be able to fulfill your business accounting
Perhaps one of the most difficult managerial decisions in the 21st century is the decision to make a decision. Analysis paralysis, endless meetings, and corporate structure have made it painstakingly difficult to come to any real conclusions. So when the Chief Financial Officer, Bruce Berman, of Bloomindale’s was tasked with decision to implement ProfitLogic’s Pricing Optimization (PO) system, he called upon Daniel Gabbay, an analyst in the finance division, to make sense of the numbers and guide his decision making process. Berman was considering implementing a PO system to quantify the markdown
It provides the most comprehensive tools for small business financial management. It is used to track expenses, prepare and send invoices, prepare financial statements, track inventory levels, and many other jobs that small businesses must perform to stay successful. New versions like Simple Start for new businesses and Enterprise version for larger businesses is currently out on the market available to purchase. Besides the desktop software, QuickBooks is offering an online version which is hosted though the online edition.
Having grown quickly through a series of mergers, acquisitions and strong financial performance of its divisions, Alcan's IT infrastructure has evolved into being decentralized and inefficient. The inherent advantages of a decentralized IT infrastructure continue to fuel the company's growth, which makes the task of changing its structure all the more difficult for Robert Ouelette, acting CIO. As with most decentralized IT operations, each division continues to excel at the expense of corporate-wide information management and economies of scale on contracts. An example of just how expensive this is becoming for Alcan is seen in the nearly $100M they pay to SAP in maintenance fees alone every year. This is calculated from a conservative figure of 20% maintenance fees per year on the $500M Alcan spends annually on enterprise software. Maintenance fees of 20% or more are commonplace in enterprise software today (Bock, Flores, Latumahina, Cheng, Lam, Chan, Soeharto, Kang, 2009). There are also 400 different pricing systems that often duplicate costing, pricing and margin analysis. With approximately 1,000 systems in the entire company and 40% being dedicated to pricing alone, the extent of overlap is very significant and incredibly expensive to maintain. The goals of this analysis are to evaluate the pros and cons of the current Alcan application management strategy, also evaluating the pros and cons of the new Alcan application management strategy as
The digital economy, as we learned in class (videos), is exerting a great pressure on the traditional firm-imposed pricing strategy. Firm
Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.
Companies adopt the recurring pricing model to create strategic business opportunities. A study by Ventana Research shows that the primary business drivers for using such a model are “increasing the top line, enhancing the customer experience, and increasing customer loyalty.”
QuickBooks is a software used by many small businesses and is designed to help manage payroll, inventory, sales and other needs of a small business. The new accounting software is more cost-effective than other existing ones and deters the need for a personal accountant. It’s simpler to use and will be of value for the business and the salesmen behind it. QuickBooks helps with everyday organization like keeping up and managing cash flow, invoicing, reports, taxes and payroll through your computer or phone screen. The software's main purpose is to alleviate the use of multiple tables and graphs, spreadsheets, and tracking sheets that are necessary to document and maintain accounting tasks for a business. You don’t necessarily need a
PC accounting software is truly one of the great bargains in business because of its cost/benefit