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Standard Deviation and Percentage Essay

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Remington’s Steakhouse Project Brian Jones Research Methods & Applications Dr. Jones August 25, 2011 Table of Contents Table of Contents 2 List of Tables 3 Introduction 4 The Research Objectives 4 The Research Questions 5 Literature Review 6 Answers to Research Questions 8 Recommendations to Remington’s 15 References 18 Annotated Bibliography 19 Appendix(ces) 22 List of Tables Table 1 Demographic Description of the Average Remington’s Patron9 Table 2 Reported Income by Remington’s Questionnaire Respondents9 Table 3 Importance Ratings when Selecting a Restaurant11 Table 4 Perception Measures of Remington’s Steakhouse Patrons12 Table 5 Relationship Measures of Remington’s Steakhouse Patrons12 Table 6 Patron …show more content…

4. What are Remington’s Steakhouse scores on each of the six perception measures of: has large portions, has competent employees, has excellent food quality, has quick service, has a good atmosphere and has reasonable prices? 5. Is Remington’s delivering on the characteristics that patrons want when selecting a restaurant? 6. Is there a relationship between “satisfaction with Remington’s” and each of the following perceptions; has large portions, has competent employees, has excellent food quality and has quick service? Literature Review According to the National Restaurant Association (2011), 2011 Florida restaurant sales are projected to be $30.1 billion in sales with Florida having 34,035 restaurants in 2009. The NRA (2011) states that in 1955 25% of each dollar spent on food was in a restaurant compared to 49% presently. Given this growth trend, restaurant owners are faced with ever increasing demand being offset by concurrent competition growth. To drive customer growth and repeat business a detailed examination of the literature is necessary to determine what others have found to be dominate factors in accomplishing this goal. Employees must first align their perceptions of service quality to what the customer’s perceptions are (Becker & Wellins 1990). Understanding what drives the customer establishment relationship is important to turning one time customers into loyal

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