Strategic Goals and Management Plan for Harrah's Hotel & Casino.

Firstly, the gaming industry is a type of entertainment service in and of itself. Entertainment services are a big part of the hospitality industry and with that the casino and gaming is a very important aspect within the hospitality industry. Secondly, I think what sets the gaming industry apart from other entertainment services is that it can be more of a tourist draw, like Las Vegas or Atlantic City, to name a few. Being a big tourist draw means more people than normal, and with that it's increasingly more important to have basic hospitality management skills. Lastly, but definitely not least is the fact that a lot of casinos are adjacent to hotels and restaurants. As a consumer, the lines between hotel, restaurant and casino is getting kind of blurry. Especially in places like Las Vegas. Personally, running a casino isn't my life goal, but I can see where having a general understanding of it's operations can benefit me and my future career in hospitality

Las Vegas is one of the nation's favorite vacation destinations. Las Vegas, in Nevada’s Mojave Desert, is a resort town famed for its buzzing energy. It's a 24-hour city where gambling is a loved past-time and dreams of striking it rich can come true. Its focal point is the Strip, just over 4 miles long and lined with elaborate theme hotels such as the pyramid-shaped Luxor and the Venetian, complete with Grand Canal; luxury resorts including the Bellagio, set behind iconic dancing fountains; and innumerable casinos.

So what exactly is there to do in Las Vegas? Well, first there's the obvious: the city's casinos are regarded as the world's best and attract people from all across the world. If you're planning to spend some time in the casinos, you may be eligible for complimentary items - for instance, discounts on luxury goods, a meal or even your room. You simply have to show the casino your player card (which each player is issued) and ask them if you're able to receive any comps.It's a great way to enjoy luxury Las Vegas pursuits for less.

The efforts to make Hispanics feel more welcome are designed to show that the casinos are sensitive to this demographic group's real needs and wants. New amenities include bilingual dealers and Spanish-speaking musicians. This shows the clear principle of segmentation. Instead of trying to appeal to all customers in a universal fashion and compete with the biggest-name casinos (a virtual impossibility in Las Vegas), these smaller casinos are trying to attract and grow this specific, targeted population base. The Hispanic demographic seems to have an interest in gambling and entertainment, and has

It is only logical to enjoy your time in Vegas, and with the MGM Grand, it is a guarantee. Do it big when you go to Vegas. The advertisement goes as far as to say “Your alter ego is waiting. Escape begins at MGM Grand.” MGM Grand wants you to make the right hotel choice, which is why all the pictures and text are necessary to persuade vacationers to stay there. Instead of worrying about price, look at what all they have to offer.

It wasn’t until 1969 when Nevada changed the laws and allowed publicly-traded corporations to own casinos. The state made a common sense compromise requiring that only major shareholders be licensed. The importance of that decision can’t be understated as it marked a new beginning for rooting out the corruption of organized crime from legalized gambling. That change allowed greater transparency which slowly collapsed the mafia’s control of Las Vegas. In 1971, Harrah’s became one of the first Nevada casinos to sell their shares publicly. William F. Harrah, along with his father, had first set up shop in Reno in 1937. Harrah originally opened a bingo hall, but he later expanded his business into a casino empire. By 1973 his company was the first casino stock sold on the New York Stock Exchange and in 2005 Harrah’s became the largest casino business in the

The city of Las Vegas is considered to be one of the best entertainment locations in the world. Only in Vegas can you find top notch travel amenities and luxurious resorts, accompanied by world class dining and entertainment. Recognized throughout the world, the Las Vegas Strip is the iconic image of dreams and possibilities dependent only on Lady Luck. Not all winning takes place on the craps tables or slot machines. Las Vegas continues to reinvent itself, seeking better and more glamorous ways to enrich the visitors’ experience and score a win for the travel industry. It is this reinvention, this type of guest winning that brings me to discuss and explore the success of The Cosmopolitan of Las Vegas.

Some people might say that Harrah’s Casino was at fault, but Bachman never made an effort to refuse the offers they gave her; she accepted them as rewards. When the casino started offering her luxurious things, she chose to accept them. She should have realized what the casino was doing to her. Duhigg explains that the casino started persuading her with free coupons for buffets. They gave her a line of credit, so she did not have to carry much cash. The casino provided her and her family limo rides, plane tickets to Lake Tahoe, tickets to an Eagles concert and a hotel suite. Meanwhile, one of her friends was planning to get married in Las Vegas, so she called the casino to make the arrangements and she used the offers as a reward. Whenever she gambled less, the casino started getting

An organizations existence is based on its mission statement. The mission statement of an organization identifies the people who it serves and states the standards of practice, ethics, and principles for which it believes in. An organization’s vision statement looks into the future and states goals the organization wishes to accomplish (Marquis & Huston, 2012). The mission and vision statement are important for driving the climate and culture of the organization.

Synopsis of the Situation The Bellagio was one of 23 properties of MGM MIRAGE, one of the world's leading hotel and gaming companies. Located in the heart of Las Vegas, The Bellagio was widely recognized as one of the premiere casino resorts in the world. Richly decorated, the resort featured a conservancy filled with unique botanical displays, and eight-acre lake featuring over 1,000 fountains that performed a choreographed ballet of water, music, and lights, top-notch amenities and entertainment options, and 200,000 square feet of convention space. In the casino operations area, the Bellagio operated 2,409 coin-operated gaming devices (slot machines), and 143 game tables. Approximately 1,000 people were employed in casino operations. As

When walking into “The Strip” in Las Vegas, an instant feel of excitement rushes up. The flashy neon lights paired with glimpses of amazing acrobatics on gigantic screens easily brings up the energy of tourists, businessmen, and gambling addicts. You may wonder how a once stranded desert can transform into such a paradise of skyscrapers. The answer lies in casinos.

A vision is basically the target goal for the company’s future. After reading the Mystic Monk Case, I came to the conclusion that the vision for the company is to earn enough profit to be able to purchase a Ranch called Irma Lake. In the case study, Father Daniel Mary states his vision, “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God”. In this statement, the Irma Lake Ranch is located in what he refers to as the Wyoming Rockies. The mission statement essentially is what is happening in the company at that time

Casinos don’t come much bigger and better than Caesars Palace. This is one of the original big Vegas casinos, and it has a fearsome reputation that even the mightiest casinos on the Las Vegas Strip can only dream of. But what it is about Caesars Palace that is so alluring? In this article, we will take a closer look at the global goliath that is Caesars Palace, and see just why it holds such a special place in every Las Vegas gambler’s heart.

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).

“The geographic location of a casino is a huge consideration” (Lewis pg. 1). Demographics, travel patterns and nearby competition play a significant part in casino design. “ Most people in North America live within a day’s drive of one or more gaming areas” (Lewis pg. 1), so in order to attract people to the casino there must be something other than the gaming floor to draw them in. Many amenity and non-gaming attractions must be considered in order to really stand out. The casino must design strong support facilities, a hotel that can accommodate as many players as it can afford, a parking system for the traveling patrons, non-gambling facilities for families and it must be an inviting space.