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Strategy: A Fundamental Element in an Organization's Performance

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Strategy is fundamental in an organization's overall performance. The strategy selected depends upon numerous factors. The environment has a direct influence on the relationship between strategy and performance. The combination of several factors contributes to the strategies chosen and influence the performance of an organization. The current dynamic and competitive business environment influences companies to survive, grow and be profitable as an essential goal for all industries. Organizations are challenged by identifying the benefits and limitations of Porter's Five Forces and Kaplan's and Norton's Balanced Scorecard. These powerful strategic management tools can be linked to interact with each other. Porter's work can facilitate …show more content…

Porters' idea is that companies must respond strategically to competition in order to sustain long-term profitability. The five forces framework can be used to gain insight into the forces at the work in the business environment of a strategic business unit which need particular attention in the development of strategy. With a clear understanding of where the power lies, it will enable a company to take a fair advantage of its strengths, improve its weaknesses, and avoid taking wrong steps. There are some limitations to the Porter model. The five forces determine a company profitability, but at the heart of the industry are rivals and their strategies (http://www.coursework4you.co.uk). Additional limitations on the model in today's market environment as it supposes static market structures. The model was originally based on the eighties with strong competition and stable market structures, but it is not able to assume new business models and adaptability of the industries. Porter's model is not correct because if every company adopts these strategies, none would be able to have a competitive advantage. Some do not fully agree with Porter's theory emphasizing that it is attractive to management because it gives 'some illusion of control, legitimacy and security in the face uncertainty. The strength of may change trough time due to factors organizations cannot control. In such circumstances, it is crucial managers recognize opportunities and threats when

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