Sun Microsystems Strategic Positioning Essay

The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.

Technologies markets are one of the largest markets products which are increasing economy growths. It is as well one of the main factor which allows the integration of markets in the global economy globally. Strategic Management is one of the key tool use for company‘s in the technological market. In order to protect them from short and long term crisis.

After the successful acquisition of Yahoo!, Microsoft has increased its share on the internet search market and become market leader in web-service subscribers. However, it is still far behind Google in the searching advertising market.

Q1 The four major competitors in the computer work-station market are Sun Microsystems (29%), Hewlett-Packard (18.8%), IBM (16%),and Digital Equipment (11.6%) with other manufacturers holding 24.6% of the market. One year later a survey of computer workstations found 97 Sun, 86 HP, 70 IBM, 60 Digital and 82 other. Test at the 2.5% level of significance whether changes have occurred during the 1-year period.

In modern-day society the use of technology, such as computers, is inevitable. The big guys today are Apple, Acer and Dell. They all produce the same kind of product, but each offer a different value. Apple, for example, offers the value of quality, customs, standards, and principles in which the company believes. They present us the basis for what we do and how we do our everyday tasks. Apple is identified as an unique company. The Acer Group promises the value of being innovative, fast and effective. Dell is demonstrating its values through corporate citizenship. They all play an important role in the technological environment.

A: Well, the projects at ModMeters would be to rework the entire IT budget without sacrificing manufacturing’s money (department that brings in most money), they also need to prepare to expand globally with new equipment and expanding architecture, along with getting new programs that talk better with each other and a new website. They need to be prioritized by which makes the most money in the quickest amount of time. Businesses cannot afford to waste time because it is directly connected to their finances. And again, they need to be budgeted by what benefits the company most. If it’s the manufacturing department that is their huge moneymaker, than they need to continue to feed manufacturing with cash. The budget has to be built around what ModMeters successful.

(6) What is the five-year forecast for global annual growth in the athletic footwear industry? In which regions of the world is growth expected to be highest?

HP, an international manufacturer of instrumentation, healthcare, computer and communication products, started up with initial investment of only $538 in the year 1939.It grew to more than $43B in sales and $3.1B in net profits in 1997.In 1997, HP formed Enterprise Server Group to focus on enterprise computing. ESG’s products were built based on proprietary RISC microprocessors and UNIX operating systems. ESG produced scalable, high performance computing systems, which were the backbone of corporate information networks, network servers and mainframes. Customers

University of Phoenix. (2003). Harvard Business School General Management Cases: Hewlett-Packard: Singapore. Retrieved from University of Phoenix Class Material.

A complete analysis was conducted on the financial statements and status of Sun Microsystems. After examining the research findings and analysis it is fair to say that evidence determines that Sun Microsystems finances has not been on a steady incline. In fact, it had definitely experienced some highs and lows in its return on investment and stockholders ' equity over a four- year evaluation from the duration of 1998 through 2001. In order to get a concise understanding of where problems are within the company 's operations the following factors were considered and examined: the annual percentage change in net income per common share diluted, net income/net revenues, the major income statement

relationship with its franchises and supplier to improve operating system innovatively and last but not least

An article, written by Saabira Chaudhuri, presents Ikea’s most recent plans to expand their market. The information, released in this article, illustrates both strategic and marketing planning, evident in Ikea’s latest venture. As Michael Levens explains, in our text, “strategic planning identifies the overall direction of a business”, while “marketing planning includes those activities devoted to accomplishing marketing objectives”, further explaining that it “connects businesses to the consumers of its products and services” (32).

Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites. It is believed that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on the website and spend increasing amounts of time and money. Yahoo! Inc's biggest obstacle lies in its competition in the form of

The business level strategy of Samsung’s memory chip business unit is an integrated strategy. Remarkably, they have both a cost advantage and a value advantage over their competitors. In this section we will describe how Samsung “widens the wedge” through cost and value drivers. The data presented in Appendix 1 shows that Samsung’s cost advantage accounts for majority of their competitive advantage.

Read Case 17: “Motorola, Inc.” Prepare a four to ten (4-10) page report that answers the following: