Superbowl Commercial Essay

In “No More’s Official Super Bowl Ad”, No More reveals the audio of a woman calling 911 ordering a pizza for delivery. The 911 operator addresses the woman questioning if she is aware she called an emergency line. The woman answers questions from the operator by disguising her responses with a pizza order while the background noise comprises of a television and a male voice accompanying her in the room. While the audio plays, visuals of the interior of a home flash upon the screen. A hole in the wall, a picture frame on the ground, specifically of a woman and a man, and an untidy bedroom all show signs of a previous violent struggle in the home. At the end of the video a message appears which states, “When it’s hard to talk, it’s up to us to listen…” associated with a website. In their powerful and informative public service announcement, “No More’s Official Super Bowl Ad” proves to be a campaign opposing domestic violence and sexual assault in which No More thoroughly establishes the need to stop domestic and sexual abuse by using pathos to evoke multiple distinct tones, ethos to demonstrate concern to the audience, and as well, using ethos to provide credibility.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

The impact of the Super bowl has been a phenomenon. In fact, since January 1967 “it has become part of the American culture, which illustrates that it has become the single-most important event in the sporting world currently” (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins, which is why it is shocking to understand as to why this game became vastly popular and remains that way. In fact, one would notice that it is a county fair, a weeklong convention along with an unofficial national holiday with the right game for the television. Therefore, the name of the game is no exaggeration. One can also notice the economic trends and success of the Super Bowl. The economic footprints of this particular game are actually more

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

Budweiser first released its “Lost Dog” commercial during Super Bowl XLIX (49). The advertisement centers itself around a small dog who, out of curiosity, enters a truck trailer without the knowledge of his owner. The dog then attempts to find its way back home but encounters an obstacle that it cannot overcome- a hungry wolf. When all hope seems lost, the dog’s best friends, the Budweiser trademarked Clydesdale horses, come to save him. The dog and horses all make it back home to their owner at the end of the advertisement.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:

The Snickers commercial was set in the wild west and was supposedly "LIVE". The scene starts off with three cowboys calling for Jeremiah (played by Adam Driver). They talk about the third quarter for a few seconds but then they all get shot. Jeremiah backs off and bumps into a building and it falls down,then the entire set starts to crumble.All the cowboy actors run away and the camera zooms out to reveal that it was a set and not a real place.the screen cuts to black and says " You ruin LIVE Superbowl commercials when you're hungry" - snickers.

The Skittles and Mr. Clean commercials where the best Super Bowl LI commercials. They were the best because they were funny and really got the watcher's attention. They were persuasive by for Skittles showing how good they are and for Mr. Clean showing how good their products work. Showing how good something is or how well it works is a big part of advertising and selling products. These commercials really are the type that makes you want to rewind them and watch them again. That is why the Skittles and Mr.Clean commercials were the funniest ones.

I think that for the most part the super bowl commercials presented are particularly persuasive and very often not even related to the product that are trying to sell. The techniques used during the commercials are linked to something that customers are appealed to. For instance, if a customer likes dogs, and the commercial is about a ketchup product, the advertisement will include a dog to attract the viewers’ attention.

Lady Gaga’s rendition of the National Anthem lasted approximately 2 minutes and 20 seconds at this year’s Super Bowl 50. Many people placed bets on this. This is just one example of how the Super Bowl is about more than just football. People attend parties, place bets on all kinds of things, and watch pre-game stories hours before the game even begins. Even the non-football fans are drawn to the event because of the amusing commercials. Because the Super Bowl has such a large audience, companies spend billions of dollars on thirty seconds of airtime and bring out their best advertising gimmicks to reach viewers. This year’s commercials had some strange creatures and plenty of celebrities. Hyundai’s “First Date” commercial amused audiences with humor and celebrity Kevin Hart.

On December 31, 1983, Apple premiered what was possibly one of the biggest commercials of all time. It was an introduction to the original Macintosh. It opens with people marching to a large gray hall. In this hall, there is a large screen with a man, who is commanding these people. However, a woman comes running down the hall with a hammer. She flings the hammer at the screen and it explodes. A block of text appears over the aftermath. It reads: “On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" The commercial ends with the rainbow Apple logo. It was directed by Ridley Scott and conceived by the agency, Chiat\Day. The ad was elegant, elaborate and especially cinematic. It represented a milestone not only in Super Bowl ads, but how commercials would be made since then.

The Commercial I picked was the "Wiener Stampede". I pick this because I found it to be the one that grabbed my attantion the most appeeling out of all of them that I saw and the most funny. The commercial was wiener dog in hot dog buns running throw a field to a bottle of Heinz Ketchup. I found this to be really funny and had to watch it again for the second time. The bright colors in the commercial was good for graping people attantion and to make it easier to see it. It was good that is was nice and short so it would not get boring to person watching it.

Some of the most memorable Carl’s Jr. advertisements have debuted during an advertising dream event, the Super Bowl. The most watched family broadcast of the year hardly seems like the appropriate time to promote a burger chain with a half naked woman, however. Unquestionably, the most notorious Carl’s Jr. commercial premiered during the 2015 Super Bowl game. Charlotte McKinney, the nearly nude model selected for this year’s commercial is known for