The Ethics Of The Vermont Teddy Bear Company

Key Issues At NAF, delivering value with IT is about more than delivering projects on time and on budget or having a good IT development shop. They have all this but theres still not enough value getting delivered. This case explores the questions of who is responsible for delivering value with IT and when IT value is delivered. It emphasizes that value delivery should be a business-IT partnership responsibility and will require change in the business over time. The first part of this case looks at the relationship between business strategy and IT development projects. It makes it clear that enterprise business strategies need enterprise solutions and a procedure for matching these. It also introduces the concept that investing in IT

Vermont Teddy Bears is a private company that specializes in the manufacture of novelty items based on an e-commerce business model. Company management aims to generate new revenue streams through modifications to the retail system and the

Business Plan Alignment: aligning plans of the use of the software with the organizations business plans.

In the “Mini Case Study: IT Planning at ModMeters”, it is clear that the communication skills between the business managers and the IT managers were in need of improvement. IT planning is a method used to form clear objectives for IT organizations that connect directly back to the enterprise’s strategic business goals (“IT planning”, 2014). IT strategic planning assists in directing the business strategy, based on IT capabilities and opportunities and determines IT’s role in delivering the business strategy. There is a clear lack of communication and individual opinions on taking ModMeters global. Although CEO John Johnson and other high leveled corporate employees believed the idea was promising and seemed to look good on paper, Brian Smith, CIO of ModMeters had different thoughts on the expansion. Brian Smith knew that although the new initiatives were theoretically doable; however with such tight resources including people, time, and money, he knew that finding the means to support two new strategic initiatives was nearly impossible (McKeen, J.D., & Smith, H.A., 2012, p. 69). There seemed to be a major lack of communication when planning the new initiatives and the miscalculation of funds to do it successfully.

Vermont Teddy Bear was founded by John Sortino, who began selling plush bears from a mall kiosk in Burlington and a few years later turned the company into a multi-million dollar business. Throughout the years, VTB has had some major successes, such as the implementation of its ‘Bear-Gram’ service, which allows customers to call a toll-free number and order a personalized bear. In addition, VTB has expanded beyond teddy bears and into other successful managed brands like flower delivery and clothing (pajamas). However, the company has also faced some adversity after going public including off-seasonal jams, partnership failures (Zany Brain), and a rise in competitors, which has reflected in VTB’s overall market share. Since then VTB has repurchased its stock.

The original business strategy, which is still not fully implemented or thought out, is still intact and being somewhat utilized. Part of getting from where we are now to where we want to go, is to put together a comprehensive business and growth strategy plan that, brings about the most results. The original business strategy resembled that of a small business that had the most growth with the least risk. With little risk also means little or no technology. The company has changed, the competition is more intense and the economy is weakened. A new strategy that aligns with technology is essential in order to be successful. As business and technology have become increasingly intertwined, the strategic alignment of the two has emerged as a major corporate issue. With the emergence of IT from the back room to the forefront of business brings the alignment issue under the spotlight like never before. And as

In order to leverage IT for the benefit of the whole organization enterprise architecture must be developed to oversee IT strategy. Centralizing IT strategy at the start of the new business strategies will be important to make sure IT and business are working together with common goals that deliver the most value. The following steps are to be completed within each department:

Although Vermont Teddy Bear is a company with a rich track record in the business of "last-minute gifts", its mission statement lacked its basic goals and philosophies that aim to shape its strategic posture.

​The issue at hand is whether or not Pine Trees, Inc. should compensate Mr. Washington for reconstruction and lose of potential profit. The stakeholders in this situation are employees and employers of both Pine Trees, Inc. and Burger Ranch, creditors of both companies, investors (if any), and customers for both companies. The issue will be observed from a Utilitarian, Deontological, and Nicomachean perspective.

In 2005, the Vermont Teddy Bear Company produced a controversial bear for the Valentine holiday. The bear that was made was called “Crazy for You” and wore a straitjacket. It became an issue when the company was confronted for offending the mentally ill. After the problem became apparent to the organization, it responded by saying that it would continue selling the toy until the inventory was empty. It was put out for the public in January and was sold out by February 3. The ethical issue in this case is whether or not Vermont Teddy Bear Company handled the situation ethically correct.

McKeen, James D; Smith, Heather (2012). IT strategy: Issues and practices (2nd ed.). Boston: Prentice Hall. Kindle Edition.

When the CEO launches two new strategic initiatives requiring integration across all business units, the organization – whose IT decisions have been largely delegated to its business units in proportion to their revenue generating capacity – now faces the dilemma of how to prioritize its IT projects in order to support the new strategic “enterprise” vision.

The role played by the IT in the company to the rest of the organization is reactive to business conditions rather than a proactive approach. IT has been busy establishing several IT processes, policies, and projects in order to catch up with current demand from customers, and has been relying on the “diving catch” approach of finishing things at the very last minute.

Aligning the IT process with business has been one of the top most concern in all the surveys conducted in past 11 years. It holds true in 2008 as well as in 2013. Out of all the participants 92.6% of the people have opined that aligning IT with business is important as per the survey conducted in 2008. In 2013 though still in the top five concerns there was a lots of progress

The present study tries to investigate role of information technology in terms of developing business in Indonesian small medium enterprises. In accordance with that, information technology business values are examined as information technology alignment maturity. Whilst the alignment literatures use a range of approaches to determine the fit between information technology and business (Tallon 2016), this research prefers to use process level alignment to get different perspective. However, this method might deliver result which illustrate not only in process level but also in corporate level view.