preview

The Rhetoric Of Hitler's Battle Kenneth Burke

Better Essays

On June 4, 1939, at the Third American Writers’ Congress in New York, Kenneth Burke presented a paper—“The Rhetoric of Hitler’s ‘Battle’”—arguing that Adolf Hitler’s Mein Kampf, a full English version of which was published for the first time that year, deserved a serious rhetorical analysis by all those intellectuals who sought to prevent the rise of Nazism, fascism, and other overtly racist political movements across the globe. Most members of the audience (the majority of whom were affiliated with the Communist Party, and many of whom were Jewish) found Burke’s argument difficult to stomach. At least one listener, though, found the essay extremely compelling. Ralph Ellison, then a 26-year-old novice writer, thought Burke’s mixture of Marxist …show more content…

Notions of “style,” “attitude,” and “way of life” are not lost in this translation, yet the newer theorization carries less of an emphasis on verbal utterance and on the figure of the individual speaker. Because Burke’s 1939 lecture—while exceedingly concerned with the nation of Germany and with the global implications of Nazism—focused so heavily on the rhetoric of one particular Führer, and because Ellison was so interested in the question of how “a Negro writer” might communicate to a national audience through words on a page, I want to bring the verbal and rhetorical conceptions of ethos back into the mid-twentieth-century discussion in order both to demonstrate that the anthropological or sociological notion of ethos is much more classical-rhetorical than at first it might seem and to showcase the fullness of the political-literary project on which Burke and Ellison embarked simultaneously. According to Aristotle, certainly the most prominent rhetorical theorist in Ancient Greece and probably the most lasting rhetorical theorist in the Western tradition, an effective speech is made up of three “proofs”—logos, pathos, and ethos. Logos is the speech’s logic, pathos is the speaker’s appeal to the audience’s emotions, and ethos, finally, is “the most authoritative form of persuasion”—one that emerges

Get Access