Molleda (2009) stated that the truly transnational corporations must account for much wider complexities compared to the smaller and locally focused companies. Various aspects, such as mergers and acquisitions, new product introductions, technological changes, layoffs, and globalisations could create opportunities and challenges for these organisations while communicating with their key publics or stakeholders (Lattimore et al. 2009). Consequently, these truly transactional entities, maintaining a global reach and presence, are required to know the means of organising and operating their public relations (PR) programs on a truly global basis (Wakefield, 2011), where PR is viewed as a distinctive management function that establishes and …show more content…
As one of the world’s most valuable brand names, The Coca-Cola Company (Coca-Cola or ‘the company’) has normally outclassed as business over its long history (Ferrell et al. 2011). However, in recent decades Coca-Cola has had problems to meet its financial goals and has been related to a number of ethical crises like product safeties, pollutions, depletions of natural resources, intimidations of union workers, anti-competitiveness, distributor conflicts, channel stuffing, and racial discriminations (Ferrell et al. 2011). This case study analyses Coca-Cola’s crisis management in relation to PR activities.
2. Business background of Coca-Cola
Headquartered in Atlanta, Georgia, the USA, the Coca-Cola Company is the largest beverage company in the world, owning, manufacturing, distributing, and marketing of more than 500 non-alcoholic beverage brands, mainly sparkling beverages and more than 3,500 beverage products like waters, enhanced waters, energy and sports drinks, ready-to-drink teas and coffees, and juices and juice drinks (Coca-Cola, 2014). The company owns and markets 4 of the globe’s top 5 non-alcoholic sparkling beverage brands, such as Coca-Cola (or Coke), Diet Coke, Fanta, and Sprite. The company’s finished beverage products bearing its trademarks, sold in the USA since 1886, are now consumed in more than two hundred countries (Coca-Cola, 2014). According to Coca-Cola (2014), the company makes its branded beverage products available to its
The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.
Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, United States of America. Coca-Cola is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Coca Cola offers markets more than 500 non-alcoholic beverage brands and also world class quality, starting from Coca Cola soft drinks, juices, teas, water and energy drinks. Coca-Cola owned a huge popularity across the world. The company ranked the third Interbrand’s 2014, the most valuable brands list in the world. Coca-Cola has its own efficiency in marketing strategies, innovation, and extensive global reach that makes reputation of the company rise in globalization.
Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented
Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .
The purpose of this interview is to see first hand how different people view public relations. Participants were chosen based on their major in order to avoid having only PR majors answering the questions. These interviews were conducted one-on-one in order to avoid biasing the participants’ opinions and views.
Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the
The Coca-Cola Company is an American multinational beverage corporation. Its headquarters are in Atlanta, Georgia. It main products are non-alcoholic beverage concentrates and syrups. Coca-Cola has bottling subsidiaries and distributes its products worldwide, except Cuba & North Korea. Its flagship product is Coca-Cola. It employees 123,200 so far in 2016. Coca-Cola profits reached US$7.351 billion in 2015.
Coca Cola is a soft fizzy drink sold in every store throughout the world. It is produced by The Coca Cola Company of Atlanta in Georgia, and is often called as Coke.
The Coca-Cola beverage, produced by the Coca-Cola company of Atlanta, Georgia is sold in more than 200 countries. The Company produces the coca-cola (otherwise called Coke) beverage which is then distributed to licensed international Coca-Cola bottlers. The bottlers hold exclusive contract with Coke and produce the complete Coke before they distribute, market, and sell it. The bottlers include Coca-Cola Enterprises which is the largest Coca-Cola bottling company in N. America ("Brand Fact Sheet". Coca-Cola official website).
The Coca-Cola Company sells the products form of soft drinks include beverage concentrates and syrups, with major beverage products ("Coca Colas product range and services," n.d.). The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Coca-Cola is the most well-known trademark, recognized by 94 percent of the world population. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries ("Coca-Cola Company - Wikipedia, the free encyclopedia," n.d.) including major markets such as Asia, Britain, North America, and
Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .
Executive Summary Coca-cola Company is leading manufacturer, distributor, and marketer of non alcoholic drinks in the United States of America and all over the world. It is a multinational Giant company that has market presence in almost all countries of the world. The company has also diversified from its initial soft drinks to manufacture fruit juices and other non-soda drinks. Its objective has been to maintain its global leadership in supply of beverages and other non-soda drinks through
The Coca-Cola Company (Coca-Cola or ‘the company’) is a manufacturer, marketer and distributor of finished sparkling and still beverages, non-alcoholic beverage concentrates, and syrups. Coca-Cola owns more than 500 brands and operates in more than 200 countries. The company’s headquarters are located in Atlanta, Georgia. The Coca-Cola Company employed approximately 129,200 people at the end of FY2014. The company’s revenues in FY2014 were $45,998 million.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of 1.6 billion servings a day. With an
The Coca-Cola company is an American multinational beverage company headquartered in Atlanta, Georgia. The corporation is widely known for its leading Brand, Coca-Cola soft drink. However, in addition to the Coca-Cola flagship brand, the organization also has numerous other products and is recognized worldwide in various capacities including as a manufacturer, retailer, distributor, and marketer of nonalcoholic beverages (Gong, 2014). To accomplish its business operations, the organization heavily relies on an extensive supply chain to deliver its end products to the final consumer. the supply chain