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1. Define the Product Market Boundary Structure of any industry of your choce
2. Define Generic needs
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- Where do the following fit on the continuum of evaluation for different types of products?a) Consultingb) Retailingc) Fast foodExplain what is meant by a hierarchy of needs and provide examples of one or more products that enable you to satisfy each of the four levels of need.Five practical reasons why the company should segment their products
- 3 Products and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes?Select one: a. industrial productsb. supplies and servicesc. specialty productsd. materials and partsDefine Specialty products?Distinguish nonfamily household family from family household. Give an exam of a product mainly used in a nonfamily household and another example of a product mainly used in a family household.
- MARKET SEGMENTS Side sleepers Back sleepers Stomach sleepers Firm Pillows BED PILLOW PRODUCTS Medium Pillows Figure 9-2 The table in Figure 9-2 above is known as a needs table. market-product grid. cross-tabulation. product differentiation table. growth-share matrix. Soft Pillows1. What is new market target of beauty products. 2. What is new market target of food products.Q: Choose a brand of your choice, outline the important macro- and microenvironmental factors that would need to be considered in trying to satisfy the needs and wants of its consumers in that market.
- Suggest any product that has drawbacks in terms of use (old and subject to development) to make it more user-friendly in relation to the concept of HCI.Products can be classified as either consumer orbusiness products. How would you classify thefollowing products? (a) Johnson’s baby shampoo,(b) a Black & Decker two-speed drill, and (c) anarc welderAssume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY. Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux Ponds Comfort VIM Dove