1. Explain the characteristics of Primark's marketing mix (i.e., 4P's)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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1. Explain the characteristics of Primark's marketing mix (i.e., 4P's)
Transcribed Image Text:1. Explain the characteristics of Primark's marketing mix (i.e., 4P's)
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