1. What are the advantages of Internet-based survey research over traditional survey research?2. Conduct an online search for â€œgreen awardsâ€ to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognizes a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.3. Explain how marketing intelligence differs from marketing research.4. What is sustainable marketing

1. What are the advantages of Internet-based survey research over traditional survey research?2. Conduct an online search for â€œgreen awardsâ€ to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognizes a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.3. Explain how marketing intelligence differs from marketing research.4. What is sustainable marketing

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.6: Classifying Data As Primary Or Secondary

Problem 1LO

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