12. Define the seven steps in the strategic planning process: a. Organizational mission: b. Strategic business units: c. Marketing objectives: d. Situational analysis: e. Marketing strategy: f. Tactical plans: g. Results:
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- There are several steps in the planning process. Review the variations shown in the table below. Which list is correct? A 1. Analysis + mission strategy 2. Mission + goals plans 3. Operational goals > tactics 4. Strategic plans > tactical plans 5. Tactical goals > operational goals 6. Strategic goals > operational plans B 1. Analysis + mission strategic goals 2. Mission strategic goals > plans 3. Strategic goals + plans > tactical goals 4. Plans + tactical goals > tactical plans 5. Goals tactical plans > operational goals 6. Tactical plans + operational goals > plans Which list of steps reflects the best order for the planning process? A O B с O O с 1. Tactical plans lead to strategic goals. 2. Strategic goals lead to strategic plans. 3. Plans are based on tactical goals. 4. Plans are based on operational goals. 5. Goals based on environmental analysis. 6. Analysis determines the mission.128) Briefly explain the difference between lagging indicators and leading indicators. 129) Explain how business planning helps managers in a firm. 130) Compare and contrast strategic planning and operational planning.124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.
- In the planning hierarchy, plans dealing with organization-wide objectives, long-term plans, and the total budget would be classed as a. annual plans. b. daily and weekly plans. c. operational plans. d. tactical plans. e. strategic plans.Example of marketing plan. Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:During planning, future dimension refers to Select one: a. The goals that must be accomplished in future b. What the business must determine what it wants to achieve by a specific date in the future. c. The goals that have been achieved in the past. d. The goals that determine the actions that are necessary, or the way in which they must be accomplished.
- 1. What is the difference between the Sales and Marketing Process and the Sales and Marketing Modules in Enterprise Resource Planning Systems and what is management Control Process? 2. How does ENTERPRISE RESOURCE PLANNING help in the Customer Relationship and How would sales and distribution ben integrated with other modules?A. Describe the features of extended enterprises?B. Discuss the need for IS planning?C. Identify the objectives of IS planning?After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry. For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements: a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.
- Which of the following is not a stage of strategy formulation techniques? a. Formulation Framework b. Matching stage c. External factor evaluation d. Decision stage4. How easy will it be for others to enter the market and provide the same product or service? a. Describe your business model. How do you imagine your business operating to create and deliver value to customers? b. Give highlights of how your business will be organized to make it effective and efficient in delivering customer value. c.Briefly describe the strategies your business will employ, e.g. d. Production strategy e. Marketing strategy – including pricing, promotion, and distribution. f. How will you deploy your resources, especially human resources to achieve the business goals?The SWOT is Select one: a. A business strategy used to summarise the key components of the company strategic environments b. A business or strategic planning technique used to outsource the key components of the company strategic environments. c. A business or strategic planning technique used to summarise the key components of the company strategic environments d. A business or strategic planning technique used to select the key resources of the company strategic environments.